Found 3 results for your keywords: publisher=Amererican Marketing Association

Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Re…

1
(Green, E. Paul)

Journal of Marketing Research in the new competitive journalistic environment

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(Huber, Joel)

The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…

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(Chintagunta, Pradeep K.) (Varki, Sajeev)