Found 18 results for your keywords: publisher=American Academy of Advertising

The Effects of provocation in the form of mild erotica on attitude the ad and corporate image

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(Pope, Nigel K. L1) (Voges, KEvin E.) (Brown, Mark R.)

Comparing the application of integrated marketing communication (IMC) in magazine ads across prod…

1
(Grove, Stephen J.) (Carlson, Les) (Dorsch, Michael)

Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

The Influence of humor strength and humor-message relatedness on ad memorability

1
(Cline, Thomas W.) (Kellaris, James J.)

Children's recall of television ad elements

1
(Maher, Jill K.) (Hu, Michael Y.) (Kolbe, Richard H.)

The Power of effective response and cognitive structure in product-trial attitude formation

1
(Kim, Jooyoung) (Morris, Jon D.)

The Differential effects of celebrity and expert endorsements on consumer risk perceptions

1
(Biswas, Dipayan) (Biswas, Abhijit) (Das, Neel)

Product placement

1
(La Ferle, Carrie) (Edwards, Steven M.)

The Relative effectiveness of comparative and noncomparative advertising

1
(Chang, Chingching)

The Influence of metaphors and product type on brand personality perceptions and attitudes

1
(Ang, Swee Hoon) (Lim, Elison Ai Ching)

A Year in the life of the African-American male in advertising

1
(Bailey, Ainsworth Anthony)

Proceedings of the 1987 conference of The American Academy of Advertising American Academy of Adv…

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(American Academy of Advertising (b)) (Feasley, Florence G.)

Proceedings of the 1986 conference of The American Academy of Advertising American Academy of Adv…

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(American Academy of Advertising (b)) (Larkin, Ernest F.)

Proceedings of the 1988 conference of The American Academy of Advertising American Academy of Adv…

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(American Academy of Advertising (b)) (Leckenby, John D.)

Proceedings of the 1985 conference of The American Academy of Advertising American Academy of Adv…

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(American Academy of Advertising (b)) (Stephens, Nancy)

Proceedings of the 1990 conference of The American Academy of Advertising American Academy of Adv…

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(American Academy of Advertising (b)) (Stout, Patricia A.)

Proceedings of the 1984 convention of The American Academy of Advertising American Academy of Adv…

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(American Academy of Advertising (b)) (Glover, Donald R.)

Proceedings of the 1983 convention of The American Academy of Advertising American Academy of Adv…

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(American Academy of Advertising (b)) (Jugenheimer, Donald W.)