Found 1214 results for your keywords: publisher=American Marketing Association
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Field Dependency and Brand Cognitive Structures

1
(Ng, Sharon) (Houston, Michael J.)

The Role of Spatial Demand on Outlet Location and Pricing

1
(Mela, Carl F.) (Duan, Jason A.)

Why Do Consumers Buy Counterfeit Luxury Brands?

1
(Sen, Sankar) (Wilcox,, Keith) (Kim, Hyeong Min)

Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior

1
(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Dong, Xiaojing)

Can McDonald's Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived …

1
(Shavitt, Sharon) (Lee, Kyoungmi)

Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Considerati…

1
(Irwin, Julie R.) (Naylor, Rebecca Walker)

The Effectiveness of Customized Promotions in Online and Offline Stores

1
(Wedel, Michel) (Zhang, Jie)

How Does Assortment Affect Grocery Store Choice?

1
(Fox, Edward J.) (Briesch, Richard A.) (Chintagunta,, Pradeep K.)

The Diffusion of Services

1
(Muller, Eitan) (Peres, Renana) (Libai,, Barak)

Commentaries and Rejoinder to "Does Quality Win? Network Effects versus Quality in High-Tech Mark…

1
(Reibstein, David J.) (Tellis, Gerard J.) (Yin, Eden) (Niraj, Rakesh) (Brown, Jennifer) (Shugan, Steven M.) (Ratchford,, Brian T.) (Rossi, eter E.) (Morgan, John)

Does Quality Win? Network Effects versus Quality in High-Tech Markets

1
(Tellis, Gerard J.) (Yin,, Eden) (Niraj ,Rakesh)

Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application

1
(Franses, Philip Hans) (Diepen, Merel van) (Donkers,, Bas)

Gender Dimensions of Brand Personality

1
(Grohmann, Bianca)

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in …

1
(Morwitz, Vicki G.) (Thomas, Manoj)

Emotional Accounting: How Feelings about Money Influence Consumer Choice

1
(Levav, Jonathan) (McGraw, A. Peter)

The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation

1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)

The Role of Imagination-Focused Visualization on New Product Evaluation

1
(Hoeffler, Steve) (Dahl, Darren W.) (Zhao, Min)

The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations

1
(Zhu, Rui (Juliet)) (Levy, Joan Meyers)

Do We Really Need a Reason to Indulge?

1
(Schwarz, Norbert) (Xu, Jing)
1 2 3 4 5 Berikutnya Hal. Akhir