Found 12 results for your keywords: publisher=The Academy of Marketing Science

Perceptions versus performance when managing extensions: new evidence about the role of fit betwe…

1
(Carter, Robert E.) (Curry, David J.)

Exploring the dynamics of antecedents to consumer-brand identification with a new brand

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(Ahearne, Michael) (Lam, Son K.) (Mullins, Ryan) (Hayati, Babak) (Schillewaert, Niels)

Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high…

1
(Grewal, Rajdeep) (Johnson, Jean L.) (Chandrashekaran, Murali) (Mallapragada, Girish)

Incumbents' defense strategies: a comparison of deterrence and shakeout strategy based on evoluti…

1
(Homburg, Christian) (Furst, Andreas) (Ehrmann, Thomas) (Scheinker, Eugen)

Greening" the marketing mix: do firms do it and does it pay off?

1
(Katsikeas, Constantine S.) (Leonidou, Constantinos N.)

It's not easy being green: the effects of attribute tradeoffs on green product preference and choice

1
(Olson, Erik L.)

Critical service logic: making sense of value creation and co-creation

1
(Gronroos, Christian) (Voima, Paivi)

Formative variables are unreal variables: why the formative MIMIC model is invalid

1
(Cadogan, J W) (N, Lee) (Chamberlain, L)

The MIMIC model and formative variables: problems and solutions

1
(Lee, Nick) (Cadogan, John W) (Chamberlain, Laura)

Conceptual clarity in measurement?Constructs, composites, and causes: a commentary on Lee, Cadoga…

1
(Howell, R D)

MIMIC models and formative measurement: some thoughts on Lee, Cadogan & Chamberlain

1
(Diamantopoulus, A)

MIMIC models and formative measurement: some thoughts on Lee, Cadogan & Chamberlain

1
(Diamantopoulus, A)