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Pengaruh Budaya Korean Wave terhadap Destination Image Masyarakat Indonesia ke Korea Selatan deng…
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(Hapsari Setyowardhani (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Kalya Sabina Islamadina)
Purchase Intention Konsumen Gen Z Terhadap Produk Kecantikan Hijau
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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Rafi Arnaldy)
Preferensi Generasi Z Terhadap Elemen Kreatif Dalam Iklan Kosmetik
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(Akhir Matua Harahap (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Ulian Taurin Malik (Penguji)) (Gita Putri)
Effect of Perceived Personalization and Self-Expressive Brand toward Perceived Quality and Brand …
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Indrabrata, Adhiwira)
Pengaruh celebrity worship terhadap brand attitude, advertisement attitude, dan repurchase intent…
1
(Nurdin Sobari (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Daniel Tumpal H. Aruan (Penguji)) (Swara Hati Nurani)
The Face of need: facial emotion expression on charity advertisements
1
(Small, Deborah A.) (Verrochi, Nicole M.)
Sales effects of attention to feature advertisements: a Bayesian mediation analysis
1
(Wedel, Michel) (Zhang, Jie) (Pieters, Rik)
Differences in perspective and the influence of charitable appeals: when imagining oneself as the…
1
(Wyer, Robert S.) (Hung, Iris W.)
Advertising to bilinguals: does the language of advertising influence the nature of thoughts?
1
(Blair, Edward) (Noriega, Jaime)
When does culture matter? effects of personal knowledge on the correction of culture-based judgments
1
(Aaker, Jennifer L.) (Briley, Donnel A.)
Between two brands: a goal fluency account of brand evaluation
1
(Labroo, Aparna A.) (Lee, Angela Y.)
Valenced comparisons
1
(Jain, Shailendra Prantap) (Posavac, Steven S.)
Pengaruh cryptic marketing terhadap brand attitude
1
(Harryadin Mahardika (Pembimbing/Promotor)) (Primanti, Haryani) (Dr. Rizal E. Halim (Penguji)) (Sri Rahayu Hijrah Hati S.E., MSi (Penguji))
Pengaruh Penggambaran Wanita Dalam Iklan Terhadap Purchase Decision Wanita Muslim Indonesia
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(Hapsari Setyowardhani, S.E., M.M. (Pembimbing/Promotor)) (Ba\'bud, Jihan Mumtazzah)
Analysis of Motivations for Following Beauty Influencers and Their Relationship to Identification…
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(Dr. Rifelly Dewi Astuti S.E., M.M. (Pembimbing/Promotor)) (Devaniputeri, Rizky Maulidina)
Analisis Pengendalian Internal pada Proses Barter di Perusahaan Situs Web Berita
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(Lufti Yulian (Pembimbing/Promotor)) (Ariani, Yovita)
The Influence of Nostalgic Theme in OVO Advertisement "Play Coy Masa Kini" towards Viral intentio…
1
(Adrian Achyar (Pembimbing/Promotor)) (Vilda, Ryan Dharmasaputro)
Upaya membangun ekuitas merek melalui periklanan yang efektif
1
(Hastjarja, Dwi)
Analisis pengaruh perdagangan kontrak berjangka indeks LQ45 terhadap volatilitas pasar spot
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(Wibowo, Buddi) (Komala, Ratna)
Message appeal and presentation order of public service advertisement : an experimental study of …
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(Syahlani, Suci Paramitasari) (Bernardinus Maria Purwanto) (Mujtahidah Anggriani Ummul Muzzayyanah)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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