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The Face of need: facial emotion expression on charity advertisements
1
(Small, Deborah A.) (Verrochi, Nicole M.)
Sales effects of attention to feature advertisements: a Bayesian mediation analysis
1
(Wedel, Michel) (Zhang, Jie) (Pieters, Rik)
Differences in perspective and the influence of charitable appeals: when imagining oneself as the…
1
(Wyer, Robert S.) (Hung, Iris W.)
Advertising to bilinguals: does the language of advertising influence the nature of thoughts?
1
(Blair, Edward) (Noriega, Jaime)
When does culture matter? effects of personal knowledge on the correction of culture-based judgments
1
(Aaker, Jennifer L.) (Briley, Donnel A.)
Between two brands: a goal fluency account of brand evaluation
1
(Labroo, Aparna A.) (Lee, Angela Y.)
Valenced comparisons
1
(Jain, Shailendra Prantap) (Posavac, Steven S.)
Pengaruh Karakteristik Iklan Terhadap Perilaku Konsumen Millennials Dalam Merespon Youtube Advert…
1
(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Burhan, Yashka Thahira)
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Artikel Jurnal
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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