Found 615 results for your keywords: subject="Advertising"
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Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

3
(Meyers-Levy, Joan) (Malaviya, Prashant)

Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Cu…

1
(Verhoef, Peter C.)

Revenue Premium as an Outcome Measure of Brand Equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Th…

1
(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)

Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …

1
(Mizik, Natalie) (Jacobson, Robert)

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Measuring Marketing Productivity: Current Knowledge and Future Directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Impression Management Using Typeface Design

1
(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)

Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influe…

1
(Burton, Scot) (Netemeyer, Richard G.) (Andrews, J. Craig) (Moberg, D. Paul) (Christiansen, Ann)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

1
(Wedel, Michel) (Pieters, Rik)

Outstanding customer satisfaction: the key to a talented workforce?

1
(Wells, Rebecca M. J.)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

Analisis Pengaruh Location-Based Advertising terhadap Purchase Intention Pengguna Aplikasi GrabFo…

1
(Imam Salehudin (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Anna Amalyah Agus (Penguji)) (M. Bintang Rizky Ramadhan)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

1
(Liu, Yong)

Memahami Advertising Element Pada Media Dan Generasi Berbeda Dalam Membangun Brand Equity: Pendek…

1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Ignatius Heruwasto (Penguji)) (Ganto Novialdi)

Dampak Paparan Iklan Online Terhadap Niat untuk Mengunduh Aplikasi Pinjaman Online pada Kelompok …

1
(Imam Salehudin (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Fahmi Aji Pranata)
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