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Advertising media planning
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(Sissors, Jack Zanville)
Sunk costs and market structure : price competition, advertising and the evolution of concentration
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(Sutton, John)
E-commerce
1
(Rayport, Jeffrey F.) (Jaworski, Bernard J.)
Fascinate : how to make your brand impossible to resist
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(Hogshead, Sally)
The passion conversation : understanding, sparking, and sustaining word of mouth marketing
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(Phillips, Robbin)
Penelitian periklanan : teori & praktik
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(Davis, Joel J.) (Ellys Tjo)
Integrated advertising, promotion, and marketing communications
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(Clow, Kenneth E.) (Baack, Donald)
Ultimate guide to Google AdWords : access 1 billion people in 10 minutes : double your website tr…
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(Marshall, Perry) (Todd, Bryan) (Rhodes, Mike)
Integrated marketing communications in advertising and promotion 7th ed
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(Shimp, Terence A.)
Advertising & IMC : principles & practice 9th ed
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(Moriarty, Sandra) (Mitchell, Nancy) (Wells, William)
Advertising and promotion an integrated marketing communications perspective 5th ed
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(Belch, George E.) (Belch, Michael A.)
Advertising and promotion : an integrated marketing communications perspective 4th ed
1
(Belch, George E.) (Belch, Michael A.)
Advertising and promotion an integrated marketing communications perspective 6th ed
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(Belch, George E.) (Belch, Michael A.)
Advertising and promotion: an integraled marketing communications perspective 6th ed
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(Belch, George E.) (Belch, Michael A.)
Advertising and promotion : an integrated marketing communication perspective 7th ed
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(Belch, George E.) (Belch, Michael A.)
Advertising and promotion an integrated marketing communications perspective 12th ed
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(Belch, George E)
Advertising and promotion : an integrated marketing communications perspective 12th ed
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(Belch, George E.) (Belch, Michael A.)
Advertising and promotion : an integrated marketing communications perspective 9th ed
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(Belch, George E.) (Belch, Michael A.)
Advertising and promotion : an integrated marketing communications perspective 10th ed
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(Belch, George E.) (Belch, Michael A.)
Advertising and promotion : an integrated marketing communications perspective 5th ed
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(Belch, George E.) (Belch, Michael A.)
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ADB Repository
Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
Disertasi
eBook
Laporan Penelitian
Majalah
Non Buku
Open Source
Skripsi
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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