Found 632 results for your keywords: subject="Advertising"
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Perubahan Store Atmosphere, Penerapan Strategi Offline Advertising serta Strategi Content Marketi…

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(Anton Wachidin Widjaja (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Sisdjiatmo K. Widhaningrat (Penguji)) (Joko Suryo Sumbodo)

Pengaruh Celebrity Endorsement terhadap Brand Credibility, Advertising Credibility, dan Corporate…

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(M. Gunawan Alif (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Lucky Fajar Rakasulung)

Advertising Investment on Marketplace to Conversion Rate A Case Study on Kurmaalif Advertising St…

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(Sisdjiatmo K. Widhaningrat (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Mutiara Nisa Rozdianda)

Perspektif Konsumen terhadap Online Behavioral Advertising (OBA): Integrasi Persuasion Knowledge …

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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Ahmad Zulfahmi)

Pengembangan Produk, Perbaikan Slogan untuk Advertising Campaign dan Peningkatan Instagram Market…

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(Hasnul Suhaimi (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Sisdjiatmo K. Widhaningrat (Penguji)) (La Nashia)

Pengaruh Tipe Pesan Hijau terhadap Efektivitas Periklanan pada Hotel Budget dan Luxury: Pendekata…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Lukman Maulana) (Pukovisa Prawiroharjo (Pembimbing/Promotor))

Brand-Cause Fit pada Femvertising: Peran Attitude dalam Mendorong Intensi Berperilaku = Brand-Cau…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Amanda Aretha)

Pengaruh Intangible Asset dan Efek Moderasi Pandemi Covid-19 terhadap Kinerja dan Nilai Perusahaa…

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(Ruslan Prijadi (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Junino Jahja (Penguji)) (Alief Rizky Ramadhan)

Antecedent dan Outcomes dari Nostalgia yang Dibangkitkan oleh Iklan di Facebook dan Instagram pad…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Vallen Damayanti)

Pengaruh Advertising Invasiveness terhadap Advertising Avoidance pada Iklan Instagram = The Influ…

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(Nurdin Sobari (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Slamet Liana Rahmasari)

Pengaruh Persepsi Benefit pada Online Behaviour Advertising terhadap Behavioural Intention=Examin…

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(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Yeshika Alversia (Penguji)) (Elgina Febris Maria Manalu)

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological …

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(Winer, Russell S.) (Pavlou, Paul A.) (Venkaratman, Vinod.) (Dimoka, Angelika) (Vo, Khoi) (Hampton, William) (Bollinger, Bryan) (Hershfield, Hal E.) (Ishihara, Masakazu)

Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

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(Grayson, Kent) (Isaac, Mathew S) (Brough, Aaron R)

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switch…

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(Anderson, Eric T.) (Simester Duncan)

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Biltz …

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(Danaher, Peter J.) (Dagger, Tracey S.)

Pengaruh Pengungkapan Iklan pada Kredibilitas Influencer terhadap Niat Beli Konsumen pada Konten …

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Triza Mudita (Penguji)) (Nanda Aulia Rachman)

Pengaruh Social Media Engagement dan Social Media Advertising Engagement terhadap Advertising Eva…

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(Yeshika Alversia (Pembimbing/Promotor)) (Arga Hananto (Penguji)) (M. Gunawan Alif (Penguji)) (Himmatul Ulya)

Relating Online, Regional, and National Advertising to Firm Value

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(Sridhar, Srihari) (German, Frank)

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free…

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(Schumann, Jan H.) (Wangenheim, Florian von) (Groene, Nicole)

Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?

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(Malaviya, Prashant) (Thompson, Debora V.)
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