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Found 644 results for your keywords: subject="Advertising"
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Perubahan Store Atmosphere, Penerapan Strategi Offline Advertising serta Strategi Content Marketi…

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(Anton Wachidin Widjaja (Pembimbing/Promotor)) (Dony Abdul Chalid (Penguji)) (Sisdjiatmo K. Widhaningrat (Penguji)) (Joko Suryo Sumbodo)

Assessing When Increased Media Weight of Real-World Advertisements Helps Sales

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(MacInnis, Deborah J.) (Weiss, Allen M.) (Rao, Ambar G.)

Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge

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(Kirmani,, Amna) (Zhu, Rui (Juliet))

The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns

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(Pechmann, Cornelia) (Zhao,, Guangzhi)

Pengaruh Celebrity Endorsement terhadap Brand Credibility, Advertising Credibility, dan Corporate…

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(M. Gunawan Alif (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Lucky Fajar Rakasulung)

The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust

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(Darke, Peter R.) (Ritchie, Robin J. B.)

Can Repeating a Brand Claim Lead to Memory Confusion? The Effects of Claim Similarity and Concurr…

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(Law, Sharmistha)

A Feature-Based Approach to Assessing Advertisement Similarity

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(Williams, Patti) (Schweidel, A. David) (Bradlow. T. Eric)

The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advert…

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(Chakravarti, Amitav) (Xie, Jinhong)

The Effect of Banner Advertising on Internet Purchasing

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(Manchanda, Puneet) (Dubé,) (Pierre Jean) (Goh, Yong Khim) (Chintagunta, K. Pradeep)

Strategic Digital Crises Plan for Mitigating Corporate Crises of Carl's Jr. LLC = Rencana Krisis …

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(Isfandiarni (Penguji)) (Lovy Arlyna Azzuhra) (Muhammad Abid (Pembimbing/Promotor))

Direct-to-Consumer Advertising and Drug Therapy Compliance

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(Marta, Wosinska)

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

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(Tavassoli T. Nader) (Lee Hwai Yih)

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalt…

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(Kivetz, Ran) (Simonson, Itamar)

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-…

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(Elpers L. C. M. Woltman Elpers Josephine) (Wedel Michel) (Pieters G. M. Rik)

Advertising Investment on Marketplace to Conversion Rate A Case Study on Kurmaalif Advertising St…

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(Sisdjiatmo K. Widhaningrat (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Mutiara Nisa Rozdianda)

Perspektif Konsumen terhadap Online Behavioral Advertising (OBA): Integrasi Persuasion Knowledge …

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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Ahmad Zulfahmi)

Pengembangan Produk, Perbaikan Slogan untuk Advertising Campaign dan Peningkatan Instagram Market…

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(Hasnul Suhaimi (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Sisdjiatmo K. Widhaningrat (Penguji)) (La Nashia)

Pengaruh Tipe Pesan Hijau terhadap Efektivitas Periklanan pada Hotel Budget dan Luxury: Pendekata…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Rifelly Dewi Astuti (Penguji)) (Lukman Maulana) (Pukovisa Prawiroharjo (Pembimbing/Promotor))

Brand-Cause Fit pada Femvertising: Peran Attitude dalam Mendorong Intensi Berperilaku = Brand-Cau…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Amanda Aretha)
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