Found 5 results for your keywords: subject="Advertising campaign"

Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influe…

1
(Burton, Scot) (Netemeyer, Richard G.) (Andrews, J. Craig) (Moberg, D. Paul) (Christiansen, Ann)

Analyzing communication in and around organizations: a critical hermeneutic approach

1
(Phillips, Nelson) (Brown, John L.)

The Influence of humor strength and humor-message relatedness on ad memorability

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(Cline, Thomas W.) (Kellaris, James J.)

Responses to humorous ads

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(Zinkhan, George M.) (Zhang, Yong)

The Impact of regulatory focus on adolescents' response to antismoking advertising campaigns

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(Pechmann, Cornelia) (Zhao, Guangzhi)