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Ditemukan 4 dari pencarian Anda melalui kata kunci: subject="Advertising effective...
cover
Relating Online, Regional, and National Advertising to Firm Value
Sridhar, SrihariGerman, Frank

Firms spend billions of dollars on advertising every year but remain uncertain about allocation across various advertising vehicles. Allocation decisions are even more complex as online advertising has proliferated and consumers? media usage patterns have become more fragmented. To determine advertising effectiveness, the authors group firms? advertising vehicle choices into three theoretically…

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
JM8004
cover
Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hur…
Malaviya, PrashantThompson, Debora V.

Companies increasingly involve consumers in the process of developing advertising and other marketing actions. An important question that has not been explored is whether brands benefit from communicating to consumers who had not been involved in the co-creation process that a target ad was developed by a fellow consumer. The authors propose a skepticism?identification model of ad creator influ…

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
JM7703
cover
Analisis efektivitas iklan garuda express di media cetak oleh Kasmawati
Kasmawati

Ada bibliografi dan tabel Lampiran : 87 p.

Edisi
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ISBN/ISSN
-
Deskripsi Fisik
vii, 124 p. 29 cm
Judul Seri
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No. Panggil
4790
cover
Evaluasi terhadap kreatifitas iklan Extra Joss melalui pendekatan focus group…
Simbolon, Freddy Pandapotan

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Edisi
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ISBN/ISSN
-
Deskripsi Fisik
viii, 80 p. : ill.; 28 cm & lamp
Judul Seri
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No. Panggil
T 010/98