Found 11 results for your keywords: subject="Advertising expenditures"

A Customer lifetime value framework for cuntomer selection and resource allocation strategy

1
(Kumar, V) (Venkatesan, Rajkumar)

Return on investment implications for pharmaceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Does advertising spending influence media coverage of the advertiser?

1
(Basuroy, Suman) (Rinallo, Diego)

The Role of national culture in advertising's sensitivity to business cycles: an investigation ac…

1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Deleersnyder, Barbara) (Leeflang, Peter S.H.)

Free cash flow, agency costs, and the affordability method of advertising budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

A Customer lifetime value framework for customer selection and resource allocation strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Balancing acquisition and retention resources to maximize customer profitability

1
(Thomas, Jacquelyn S.) (Reinartz, Werner)

Understanding the impact of synergy in multimedia communications

1
(Naik, Prasad) (Raman, Kalyan)