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Hal. Akhir
The Social Influence of Brand Community: Evidence from European Car Clubs
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(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)
Reference Price Research: Review and Propositions
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(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)
Consumer Trust, Value, and Loyalty in Relational Exchanges
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(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)
Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople
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(Singh, Jagdip) (Ramaswarni, Sridhar N.)
Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Comp…
1
(Bhattacharya, C.B.) (Sen, Sankar)
To Have and to Hold: The Influence of Haptic Information on Product Judgments
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(Peck, Joann) (Childers, Terry L.)
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…
1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Cu…
1
(Netemeyer, Richard G.) (Maxham, James G., III)
Customer Knowledge Development: Antecedents and Impact on New Product Performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions
1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)
How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and…
1
(Homburg, Christian) (Furst, Andreas)
Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…
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(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
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(Kumar, Piyush)
The Concept of Hope and Its Relevance to Product Evaluation and Choice
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(MacInnis, Deborah J.) (De Mello, Gustavo E.)
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
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(Thomson, Matthew)
Pengaruh Rebranding dan Positive Social E-WOM terhadap Brand Attitude dan Purchase Intention pada…
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(Rizal Edy Halim (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Elizabeth Vyde Widhiarti)
The Additive value of positive psychological capital in predicting work attitudes and behaviors
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(Luthans, Fred) (Youssef, Carolyn M.) (Avey, James B.)
Pengaruh Faktor Stimulus Terhadap Omni-channel Shopping Intention: Peran Mediasi Perceived Enjoym…
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(Karto Adiwijaya (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Tristan Theodorus Doloksaribu)
Peran Kompleksitas Brand Channel Mix dan Brand Associations terhadap Self-brand connection dan Br…
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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Sabrina Khoirunnisa)
Religiosity as an antecedent of attitude towards green products: an exploratory research on young…
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(Chai, Lau Teck) (Chen, Tan Booi)
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