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Hal. Akhir
United we stand : the unprecedented story of the GM-UAW quality partnership
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(Weekley, Thomas L.) (Wilber, Jay C.) (Creedon, Betsy Reid)
Toyota culture budaya toyota
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(Liker, Jeffrey K.)
New products, sales promotions, and firm value: the case of the automobile industry
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(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes
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(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)
Does corporate investment drive a "race to the bottom" in environmental protection? A reexaminati…
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(Madsen, Peter M.)
Speed of replacement": modeling brand loyalty using last-move data
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(Seetharaman, P.B.) (Che, Hai)
A Multilevel perspective on knowledge transfer: evidence from the Chinese automotive industry
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(Anand, Jaideep) (Zhao, Zheng Jane)
Rivalry deterrence in international markets: contingencies governing the mutual forbearance hypot…
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(Cannella, Albert A.) (Tieying Yu) (Subramaniam, Mohan)
Big losses in ecosystem niches: how core firm decisions drive complementary product shakeouts
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(Pierce, Lamar)
Fiat's extreme makeover
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(Marchionne, Sergio)
Can Trade-ins hurt you? exploring the effect of a trade-in on consumers' willingness to pay for a…
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(Zhu, Rui) (Dasgupta, Srabana) (Chen, Xinlei)
Distribution intensity and new car choice
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(Siddarth, S.) (Bucklin, Randolph E.) (Silva-Risso, Jorge M.)
Can Trade-ins hurt you? exploring the effect of a trade-In on consumers' willingness to pay for a…
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(Zhu, Rui) (Dasgupta, Srabana) (Chen, Xinlei)
The Contradictions that drive Toyota's success
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(Shimizu, Norihiko) (Takeuchi, Hirotaka) (Osono, Emi)
Knowledge transfer and international joint ventures: the case of NUMMI and General Motors
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(Inkpen, Andrew C.)
Competing in the looking-glass market: imitation, resources, and crowding
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(Dobrev, Stanislav D.)
The Customers' revenge
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(Ariely, Dan)
To Lease or to buy? a structural model of a consumer's vehicle and contract choice decisions
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(Silva-Risso, Jorge) (Dasgupta, Srabana) (Siddarth, S.)
Online informediaries and price discrimination: ecidence from the automotive retailing sector
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(Viswanathan, Siva) (Kuruzovich, Jason) (Gosain, Sanjay) (Agarwal, Ritu)
An Alternative efficient representation of demand-based competitive asymetry
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(Grewal, Rajdeep) (Desarbo, Wayne S.)
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Hal. Akhir
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