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subject="Automobile"
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Hal. Akhir
Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing Sector
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(Viswanathan, Siva) (Kuruzovich, Jason) (Gosain, Sanjay) (Agarwal, Ritu)
The Social Influence of Brand Community: Evidence from European Car Clubs
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(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)
Building Brand Community
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(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
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(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
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(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
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(Lambert-Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)
Peering into a crystal ball: Forecasting behavior and industry foresight
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(Kapoor, Rahul) (Wilde, Daniel)
Conducting interorganizational research using key informants
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(Stern, Louis W.) (Kumar, Nirmalya) (Anderson, James C)
United we stand : the unprecedented story of the GM-UAW quality partnership
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(Weekley, Thomas L.) (Wilber, Jay C.) (Creedon, Betsy Reid)
Toyota culture budaya toyota
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(Liker, Jeffrey K.)
An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes
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(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)
Does corporate investment drive a "race to the bottom" in environmental protection? A reexaminati…
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(Madsen, Peter M.)
Speed of replacement": modeling brand loyalty using last-move data
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(Seetharaman, P.B.) (Che, Hai)
A Multilevel perspective on knowledge transfer: evidence from the Chinese automotive industry
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(Anand, Jaideep) (Zhao, Zheng Jane)
Rivalry deterrence in international markets: contingencies governing the mutual forbearance hypot…
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(Cannella, Albert A.) (Tieying Yu) (Subramaniam, Mohan)
Big losses in ecosystem niches: how core firm decisions drive complementary product shakeouts
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(Pierce, Lamar)
Fiat's extreme makeover
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(Marchionne, Sergio)
Can Trade-ins hurt you? exploring the effect of a trade-in on consumers' willingness to pay for a…
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(Zhu, Rui) (Dasgupta, Srabana) (Chen, Xinlei)
Distribution intensity and new car choice
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(Siddarth, S.) (Bucklin, Randolph E.) (Silva-Risso, Jorge M.)
Can Trade-ins hurt you? exploring the effect of a trade-In on consumers' willingness to pay for a…
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(Zhu, Rui) (Dasgupta, Srabana) (Chen, Xinlei)
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