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subject="Automobile industry"
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Hal. Akhir
United we stand : the unprecedented story of the GM-UAW quality partnership
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(Weekley, Thomas L.) (Wilber, Jay C.) (Creedon, Betsy Reid)
Toyota culture budaya toyota
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(Liker, Jeffrey K.)
New products, sales promotions, and firm value: the case of the automobile industry
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(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes
1
(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)
Does corporate investment drive a "race to the bottom" in environmental protection? A reexaminati…
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(Madsen, Peter M.)
A Multilevel perspective on knowledge transfer: evidence from the Chinese automotive industry
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(Anand, Jaideep) (Zhao, Zheng Jane)
Rivalry deterrence in international markets: contingencies governing the mutual forbearance hypot…
1
(Cannella, Albert A.) (Tieying Yu) (Subramaniam, Mohan)
Big losses in ecosystem niches: how core firm decisions drive complementary product shakeouts
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(Pierce, Lamar)
Fiat's extreme makeover
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(Marchionne, Sergio)
Distribution intensity and new car choice
1
(Siddarth, S.) (Bucklin, Randolph E.) (Silva-Risso, Jorge M.)
The Contradictions that drive Toyota's success
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(Shimizu, Norihiko) (Takeuchi, Hirotaka) (Osono, Emi)
Knowledge transfer and international joint ventures: the case of NUMMI and General Motors
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(Inkpen, Andrew C.)
Competing in the looking-glass market: imitation, resources, and crowding
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(Dobrev, Stanislav D.)
The Customers' revenge
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(Ariely, Dan)
To Lease or to buy? a structural model of a consumer's vehicle and contract choice decisions
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(Silva-Risso, Jorge) (Dasgupta, Srabana) (Siddarth, S.)
An Alternative efficient representation of demand-based competitive asymetry
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(Grewal, Rajdeep) (Desarbo, Wayne S.)
Building brand community
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(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)
Gaining from vertical partnerships: knowledge transfer, relationship duration, and supplier perfo…
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(Kotabe, Masaaki) (Martin, Xavier) (Domoto, Hiroshi)
The Darker side of lean: an insider's perspective on the realities of the Toyota production system
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(Mehri, Darius)
The Toyota way in services: the case of lean product development
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(Liker, Jeffrey K.) (Morgan, James M.)
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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