Found 29476 results for your keywords: subject="B"
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Distribution Network Redesign for Marketing Competitiveness

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(Tadikamalla, Pandu) (Mittal, Vikas) (Shang, Jennifer) (Yildirim, Tuba Pinar) (Brown, Lawrence H.)

Demarketing, Minorities, and National Attachment

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(Grinstein, Amir) (Nisan, Udi)

Proactive Postsales Service: When and Why Does It Pay off?

1
(Challagalla, Goutam) (Kohli, Ajay K.) (Venkatesh R.)

Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and…

1
(Lurie, Nicholas H.) (Peng Huang) (Mitra, Sabyasachi)

Social Identity and the Service—Profit Chain

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(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Understanding the Marketing Department's Influence within the Firm

1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)

The Role of Hubs in the Adoption Process

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(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget

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(Du, Rex Y.) (Kamakura, Wagner A)

Customer Equity Drivers and Future Sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

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(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

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(Brasel, S. Adam) (Gips, James)

Private-Label Use and Store Loyalty

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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

The Long-Term Stock Market Valuation of Customer Satisfaction

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(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Groening, Christopher) (Yalcin, Atakan)

Customer Participation and the Trade-Off between New Product Innovativeness and Speed to Market

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(Fang, Eric)

The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others

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(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Rao, Raghunath Singh)

Satisfaction, Complaint, and the Stock Value Gap

1
(Homburg, Christian) (Luo, Xueming)

Advancing science on the knife's edge: integration and specialization in management Ph.D. programs

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(Mudambi, Ram) (Hannigan, Thomas J.) (Kline, William)

the Contingent value of corporate political ties

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(Wright, mike) (Mellahi, Kamel) (Sun, Pei)

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

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(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)
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