Found 4 results for your keywords: subject="Behavioral Economics in Marketing"

Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Coll…

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(McAlister, Leigh)

Three Cheers-Psychological, Theoretical, Empirical for Loss Aversion

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(Camerer, Colin)

The Boundaries of Lose Aversion

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(Novemsky Nathan) (Kahneman Daniel)

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

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(Heerde J. Van Harald) (Gupta Sachin) (Wittink R. Dick)