Found 1160 results for your keywords: subject="Brand"
1 2 3 4 5 Berikutnya Hal. Akhir

Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extensio…

1
(Yeung, W. M. Catherine) (Jr, S. Wyer Robert)

Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing

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(Sengupta, Jaideep) (Johar, Venkataramani Gita) (Aaker, L. Jennifer)

Pengaruh Brand Awareness, E-WOM, Perceived Risk, Perceived Ease of Use, dan Peer Influence di Tik…

1
(Fandis Ekyawan (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Sabina Prameswari Azis)

Peran Influencer Marketing dan Online Customer Review terhadap Brand Attitude dalam Meningkatkan …

1
(Gita Gayatri (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Rambat Lupiyoadi (Penguji)) (Siska Anugrah)

Strategi Membangun Brand Loyalty Product Low Voltage pada Konsumen B2B = Strategies for Building …

1
(Karto Adiwijaya (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Rambat Lupiyoadi (Penguji)) (Bintang Eska Putra Siregar)

Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions

1
(Zhu, (Juliet) Rui) (Levy, Meyers) (Joan)

Analisis Pengaruh Consumer Ethnocentrism, Animosity dan Legitimacy dalam Boycott Behavior Model: …

1
(Triza Mudita (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Stella Kusmayadi)

The Role of Selling Costs in Signaling Price Image

1
(Shin, Jiwoong)

Brand Counterextensions: The Impact of Brand Extension Success Versus Failure

1
(Kumar, Piyush)

Modeling Preferences for Common Attributes in Multicategory Brand Choice

1
(Gupta, Sachin) (Singh, P. Vishal) (Hansen, T. Karsten)

Modeling Preferences for Common Attributes in Multicategory Brand Choice

1
(Gupta Sachin) (Vishal Singh P.) (Hansen T. Karsten)

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

1
(Kumar Piyush)

Peran Community Commitment Dalam Membentuk Oppositional Loyalty: Studi Kasus Komunitas BMW di Ind…

1
(Imam Salehudin (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Melia Retno Astrini (Pembimbing/Promotor)) (M. Daffa Aulia Wolok)

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

1
(Tavassoli T. Nader) (Lee Hwai Yih)

Measuring preferences for really new products

1
(Hoeffler, Steve)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

Understanding the Impact of Synergy in Multimedia Communications

1
(Naik A. Prasad) (Raman Kalyan)

Penyusunan Laporan Keuangan dan Peningkatan Brand Awareness dengan Strategi Promosi yang Tepat pa…

1
(Sisdjiatmo K. Widhaningrat (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Arief Wibisono Lubis (Penguji)) (Fajriana Khusnul Khotimah)

Brand Positioning Stasiun Pengisian Bahan Bakar (SPBU) Bahan Bakar Minyak Kategori High-Tier = Br…

1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Sari Wahyuni (Penguji)) (Gusti Anggara)

Analisis Pengaruh Hubungan Parasocial dan Kredibilitas Beauty Influencer terhadap Kredibilitas Br…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Fatri Fathiyyah Fadilah)
1 2 3 4 5 Berikutnya Hal. Akhir