Found 18 results for your keywords: subject="Brand Identification"

The Role of Brand Identification and Brand Passion on Compulsive Buying

1
(Arnold Japutra (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Ignatius Heruwasto (Penguji)) (Putri Dini Azizi)

Children's recall of television ad elements

1
(Maher, Jill K.) (Hu, Michael Y.) (Kolbe, Richard H.)

Exploring the dynamics of antecedents to consumer-brand identification with a new brand

1
(Ahearne, Michael) (Lam, Son K.) (Mullins, Ryan) (Hayati, Babak) (Schillewaert, Niels)

Evaluating the financial impact of branding using trademarks: a framework and empirical evidence

1
(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

Can McDonald's food ever be considered healthful? metacognitive experiences affect the perceived …

1
(Kyoungmi Lee) (Shavitt, Sharon)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

The Social influence of brand community: evidence from European Car Clubs

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(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)

Peran brand identification dan social media terhadap community participation dalam membentuk Bran…

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(Naradhipa, Aqsath Rasyid) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Dr. T. Ezni Balqiah (CoPromotor)) (Prof. Agus W. Soehadi, Ph.D (Penguji)) (Harryadin Mahardika, Ph.D (Penguji)) (Prof. Firmanzah, Ph.D (Pembimbing/Promotor))

Antesedan dan konsekuensi dari partisipasi dalam komunitas Piagio di Indonesia

1
(Adrian Achyar (Pembimbing/Promotor)) (Padmanagara, Tri Habitrisna)

Analysis of consumer response to brand community integration and brand identification Nike + Case…

1
(Aswin Dewanto Hadisumarto (Pembimbing/Promotor)) (Ugrasena)

Analisis pengaruh brand community terhadap brand identification dan brand commitment : studi kasu…

1
(Sri Rahayu Hijrahhati (Pembimbing/Promotor)) (Winson Widjaja)

Analisis pengaruh consumer brand identification terhadap loyalitas dan advokasi merek : studi kas…

1
(Adrian Achyar (Pembimbing/Promotor)) (Oppusunggu, Dian Juliana Pangihutan)

Peranan brand logo terhadap customer's brand commitment : studi kasus pada Toyota, Honda, Panason…

1
(Sumiyarto (Pembimbing/Promotor)) (Rashid Imanshah Ilasaputra)

Analisis Faktor-Faktor Yang Memengaruhi Consumer-Brand Identification Serta Pengaruhnya Terhadap …

1
(Elevita Yuliati (Pembimbing/Promotor)) (Rahmayanti, Aulia Dyah)

Dual Device Ownership : The Purpose In Owning Additional Smartphone

1
(Harryadin Mahardika (Pembimbing/Promotor)) (Pradnyandari, Putu Lestari)

Analisis Pengaruh Sikap Konsumen Terhadap Kredibilitas Endorser, Merek, Dan Intensi Pembelian Seh…

1
(Wijoyo, Shoffan Ardhika) (Rizal Edy Halim (Pembimbing/Promotor))

Analisis Perbedaan Smoking Intent dan Brand Likeability antara Plain Packaging VS Existing Packag…

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(Herman, Putri Permata) (Guntur Syahputra Saragih (Pembimbing/Promotor))

Analisis Pengaruh Value Congruity dan Consumer Brand Identification terhadap Brand Commitment dan…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Satriyo, Adjhi)