Found 22 results for your keywords: subject="Brand Preference"
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Peran Artificial Intelligence Terhadap Brand Preference Konsumen Untuk Online Food Delivery Appli…

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(Imam Salehudin (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Ulian Taurin Malik (Penguji)) (Triavirine Adzahra Supriadi)

Pengaruh Kegiatan Social Responsibility Melalui Digital Terhadap Reputasi Perusahaan, Preferensi …

1
(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Adi Zakaria Afiff (Penguji)) (Mario P Hasudungan Gultom)

Pemasaran Berbasis AI: Pengaruh Aksesibilitas Dan Kustomisasi Pada Layanan Pesan Antar Makanan

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(Mona Vindytia) (T. Ezni Balqiah (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Adi Zakaria Afiff (Penguji))

Analisis Pengaruh Perceived Quality, Perceived Value, Brand Preference, dan Customer Satisfaction…

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(Athor Subroto (Pembimbing/Promotor)) (RR. Ratih Dyah Kusumastuti (Penguji)) (Arviansyah (Penguji)) (Zainal Abidin)

Pengaruh Perceived Value terhadap Co-Brand Equity, Co-Brand Preference, dan Continuance Intention…

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(Nurdin Sobari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Gita Gayatri (Penguji)) (Haryo Prabowo Sigit Purwanto)

Why do consumers buy counterfeit luxury brands?

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(Sen, Sankar) (Wilcox, Keith) (Hyeong Min Kim)

The Importance of a general measure of brand engagement on market behavior: development and valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

Treating zero brand sales observations in choice model estimation: consequences and potential rem…

1
(Dillon, William R.) (Blattberg, Robert C.) (Briesch, Richard A.)

Holistic package design and consumer brand impressions

1
(Orth, Ulrich R.) (Malkewitz, Keven)

Estimating disaggregate models using aggregate data through augmentation of individual choice

1
(Chen, Yuxin) (Yang, Sha)

A Discrete-continuous model for multicategory purchase behavior of household

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(Chintagunta, Pradeep K.) (Song, Inseong)

Between two brands: a goal fluency account of brand evaluation

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(Labroo, Aparna A.) (Lee, Angela Y.)

Measuring preferences for really new products

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(Hoeffler, Steve)

Model of brand choice with a no-purchase option calibrated to scanner-panel data

1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

Mengintegrasikan pengaruh faktor persepsi konsumen dalam memprediksi pembelian merek pribadi (Pri…

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(Nurmukti, Indrajid) (Dr. Bambang Wiharto (Penguji)) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Rizal Edi Halim (Pembimbing/Promotor))

Pengaruh Kepribadian Konsumen, Kepribadian Merek, dan Kepribadian Perusahaan terhadap Preferensi …

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(Arga Hananto, S.E., M.Bus. (Pembimbing/Promotor)) (Hayati, Fauziah)

Mengintegrasikan Pengaruh Faktor Persepsi Konsumen Dalam Memprediksi Pembelian Merek Pribadi (Pri…

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(Rizal Edi Halim (Pembimbing/Promotor)) (Nurmukti, Indrajid)

Analisis pengaruh brand placement acceptance terhadap sikap dan perilaku : persepsi pengguna smar…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Religia Nur Aisyah)

Pengaruh brand alliance terhadap brand equity, brand preference, dan purchase intention pada indu…

1
(Harryadin Mahardika (Pembimbing/Promotor)) (Andi Ramadhani Akbar)

Studi pemilihan merek rokok varian methol oleh konsumen rokok wanita di Universitas Indonesia

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Istiyo Rini)
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