Found 11 results for your keywords: subject="Brand Preferences"

Why do consumers buy counterfeit luxury brands?

1
(Sen, Sankar) (Wilcox, Keith) (Hyeong Min Kim)

The Importance of a general measure of brand engagement on market behavior: development and valid…

1
(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

Treating zero brand sales observations in choice model estimation: consequences and potential rem…

1
(Dillon, William R.) (Blattberg, Robert C.) (Briesch, Richard A.)

Holistic package design and consumer brand impressions

1
(Orth, Ulrich R.) (Malkewitz, Keven)

Estimating disaggregate models using aggregate data through augmentation of individual choice

1
(Chen, Yuxin) (Yang, Sha)

A Discrete-continuous model for multicategory purchase behavior of household

1
(Chintagunta, Pradeep K.) (Song, Inseong)

Between two brands: a goal fluency account of brand evaluation

1
(Labroo, Aparna A.) (Lee, Angela Y.)

Measuring preferences for really new products

1
(Hoeffler, Steve)

Model of brand choice with a no-purchase option calibrated to scanner-panel data

1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

Mengintegrasikan pengaruh faktor persepsi konsumen dalam memprediksi pembelian merek pribadi (Pri…

1
(Nurmukti, Indrajid) (Dr. Bambang Wiharto (Penguji)) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Rizal Edi Halim (Pembimbing/Promotor))

Mengintegrasikan Pengaruh Faktor Persepsi Konsumen Dalam Memprediksi Pembelian Merek Pribadi (Pri…

1
(Rizal Edi Halim (Pembimbing/Promotor)) (Nurmukti, Indrajid)