Found 256 results for your keywords: subject="Brand equity"
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Efektivitas Social Media Marketing Activity dalam Membangun Brand Equity dan Trust Pasien serta P…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Adi Zakaria Afiff (Penguji)) (Nabila Mu'taz Dzakiyya)

Pengaruh Ethnocentrism, Brand Popularity dan Country of Origin terhadap Purchase Intention Produk…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Adi Zakaria Afiff (Penguji)) (Inayatul Izzati Diana Yusuf)

Analisis Pengaruh Celebrity Trust terhadap Advertising Credibility, Brand Credibility, dan Brand …

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(Arga Hananto (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Yeshika Alversia (Penguji)) (Marelita Rinaldi)

Pengaruh Sosial Media Activities (SMA) terhadap Niat Beli pada Brand Skincare Lokal di Indonesia

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(T. Ezni Balqiah (Penguji)) (Imam Salehudin (Penguji)) (Auddie Indira Riyadi) (Karto Adiwi)

Strategic brand management : building, measuring, and managing brand equity 5th ed

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(Keller, Kevin Lane)

Pengaruh Social Media Brand-related Communication terhadap Brand Equity dan Consumer Response pad…

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(Rifelly Dewi Astuti (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Gregorius Adhisakti Pradana)

Anteseden Halal Destination Brand Equity dan Pengaruhnya terhadap Tourist Motivation dan Travel R…

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(Nurdin Sobari (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Rhenald Kasali (Penguji)) (Vinesya Jeanette Sasmitawidjaja)

The Power of Brands : Teknik mengelola Brand Equity dan strategi pengembangan merek Plus analisis…

1
(Rangkuti, Freddy)

Strategic brand management : building, measuring, and managing brand equity 5th

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(Keller, Kevin Lane) (Swaminathan, Vanitha)

Analisis Pengaruh Brand Experience, Brand Love, dan Brand Engagement Terhadap Brand Equity Pada P…

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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Sri Daryanti (Penguji)) (Mohammad Dimas Adisaputra)

Pengaruh Brand Equity, Status Consumption, Social Media Marketing, dan Brand Trust terhadap Purch…

1
(Sumiyarto (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Rushli Fauzan (Penguji)) (Arthur Ferdinand Anondo)

The Effect of Social Media Marketing on Consumer-based Brand Equity: Understanding The Mediating …

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(Ira Iriyanty (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Sri Daryanti (Penguji)) (Narendra Krishna Triwardhana)

Optimasi Social Media Marketing: Meningkatkan Customer-Based Brand Equity Toyota di JABODETABEK

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(Rushli Fauzan (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Imam Salehudin (Penguji)) (Agam Anggaraksa)

Pengaruh Ekuitas Merek dan Atribut Pariwisata Ramah Muslim Terhadap Niat Kunjungan Kembali Wisata…

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(Sri Daryanti (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Hapsari setyowardhani (Penguji)) (Zidan Nabila Akmal)

Pengaruh Perceived Value terhadap Co-Brand Equity, Co-Brand Preference, dan Continuance Intention…

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(Nurdin Sobari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Gita Gayatri (Penguji)) (Haryo Prabowo Sigit Purwanto)

Antecedents of Halal Brand Equity: Studi tentang Sektor Halal Cosmetics pada Pelanggan Muslimah I…

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(Imam Salehudin (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Rambat Lupiyoadi (Penguji)) (Anisah Nur Afifah)

Pengaruh Social Media Marketing Activities Terhadap Brand Equity pada Merek Kosmetik Lokal: Peran…

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(Elevita Yuliati (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Hapsari setyowardhani (Penguji)) (Ummu Thoybah)

Signifikansi Social Media Marketing Activities, Brand Equity dan Brand Loyalty Untuk Memprediksi …

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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Muhammad Zhillan Ghifari)

The Effect of Customer Perceived Ethicality on Brand Equity: A Study on Millennial and Gen Z Star…

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(Karto Adiwijaya (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Sisdjiatmo Kusumosuwidho (Penguji)) (Emirega Asanda)

The Role of Green Marketing Mix Elements: An Analysis on the Drivers of Brand Equity in Indonesia

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Yeshika Alversia (Penguji)) (Alya Putri Maharani)
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