Found 256 results for your keywords: subject="Brand equity"
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Signifikansi Social Media Marketing Activities, Brand Equity dan Brand Loyalty Untuk Memprediksi …

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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Muhammad Zhillan Ghifari)

Pengaruh Social Media Marketing Activities Terhadap Brand Equity pada Merek Kosmetik Lokal: Peran…

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(Elevita Yuliati (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Hapsari setyowardhani (Penguji)) (Ummu Thoybah)

The Role of Green Marketing Mix Elements: An Analysis on the Drivers of Brand Equity in Indonesia…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Yeshika Alversia (Penguji)) (Alya Putri Maharani)

Antecedents of Halal Brand Equity: Studi tentang Sektor Halal Cosmetics pada Pelanggan Muslimah I…

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(Imam Salehudin (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Rambat Lupiyoadi (Penguji)) (Anisah Nur Afifah)

Dampak dari Consumer Values Terhadap Intensi Menyebarkan Video Iklan dan Brand Equity dari Produk…

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(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Anna Gratia)

Pengaruh Employer Brand Equity terhadap Turnover Intention: Mediasi Ganda Employee Engagement dan…

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(Fanny Martdianty (Pembimbing/Promotor)) (Mohammad Mustaqim (Penguji)) (Imbuh Sulistyarini (Penguji)) (Muhammad Hafidz Fadhila)

Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari O…

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(Elevita Yuliati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Rambat Lupiyoadi (Penguji)) (Anwar Hasyim)

Pengaruh Sosial Media Activities (SMA) terhadap Niat Beli pada Brand Skincare Lokal di Indonesia:…

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(T. Ezni Balqiah (Penguji)) (Imam Salehudin (Penguji)) (Auddie Indira Riyadi) (Karto Adiwi)

Analisis Pengaruh Social Media Communications, Brand Equity, dan Satisfaction terhadap Behavioral…

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(Agung Nugroho (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Muhammad Ishmael Raffly Geneva Widhairto)

The Effect of Customer Perceived Ethicality on Brand Equity: A Study on Millennial and Gen Z Star…

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(Karto Adiwijaya (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Sisdjiatmo Kusumosuwidho (Penguji)) (Emirega Asanda)

Pengaruh Digital Environmental, Social, and Governance (DESG) dimediasi Customer Attitudes terhad…

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(Fandis Ekyawan (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Aranda Yogi Nugroho)

Pengaruh Persepsi Etika Konsumen Terhadap Brand Affect, Brand Image dan Brand Equity Nasabah Reta…

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(Anna Amalyah Agus (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Rafael Isaiah Rahaynanto) (Rambat Lupiyoadi (Penguji))

Pengaruh Social Media Marketing Activities terhadap Brand Equity: Perusahaan Retail Indonesia = T…

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(Rizal Edy Halim (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Elevita Yuliati (Penguji)) (Fitri Yani Rossa Safira)

The Power of brands : teknik mengelola brand equity dan strategi pengembangan merek Plus analisis…

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(Rangkuti, Freddy)

Efektivitas Social Media Marketing Activity dalam Membangun Brand Equity dan Trust Pasien serta P…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Adi Zakaria Afiff (Penguji)) (Nabila Mu'taz Dzakiyya)

Pengaruh Ethnocentrism, Brand Popularity dan Country of Origin terhadap Purchase Intention Produk…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Adi Zakaria Afiff (Penguji)) (Inayatul Izzati Diana Yusuf)

Analisis Pengaruh Celebrity Trust terhadap Advertising Credibility, Brand Credibility, dan Brand …

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(Arga Hananto (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Yeshika Alversia (Penguji)) (Marelita Rinaldi)

Strategic brand management : building, measuring, and managing brand equity 5th ed

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(Keller, Kevin Lane)

Pengaruh Social Media Brand-related Communication terhadap Brand Equity dan Consumer Response pad…

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(Rifelly Dewi Astuti (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Gregorius Adhisakti Pradana)

Anteseden Halal Destination Brand Equity dan Pengaruhnya terhadap Tourist Motivation dan Travel R…

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(Nurdin Sobari (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Rhenald Kasali (Penguji)) (Vinesya Jeanette Sasmitawidjaja)
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