Found 4 results for your keywords: subject="Brand extensions"

Brand Synergy Effects in Multiple Brand Extensions

1
(Shine, Byung Chul) (Park, Jongwon) (Jr., Robert S. Wyer)

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained.

1
(Fitzsimons, Gavan J.) (Bettman, James R.) (Cutright, Keisha M.)

Analisis strategi brand extension merek Aspira untuk suku cadang Aki sepeda motor dan mobil

1
(Adi Zakaria Affif (Pembimbing/Promotor)) (Mulyono)