Found 181 results for your keywords: subject="Brand image"
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Impression Management Using Typeface Design

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(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)

The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communicat…

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(Garretson, Judith A.) (Burton, Scot)

Emotional Branding and the Strategic Value of the Doppelganger Brand Image

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(Rindfleisch, Aric) (Thompson, Craig J.) (Arsel, Zeynep)

Analisis Faktor-Faktor yang Mempengaruhi Niat Membeli Kembali Merek Produk Modest Fashion pada Mu…

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(Arga Hananto (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Filzanny Rafa Faza Mutia)

Purchase Intention Konsumen Gen Z Terhadap Produk Kecantikan Hijau = Gen Z Consumers Purchase Int…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Rafi Arnaldy)

Pengaruh Negara Asal dan Brand Image terhadap Keputusan Pembelian Muslim di Indonesia dengan Peng…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Agung Nugroho (Penguji)) (Deandra Putra Lubis)

Pengaruh Customer Knowledge, Product Uniqueness, Social Media Marketing, Brand Image dan Trust te…

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(Imam Salehudin (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Ignatius Heruwasto (Penguji)) (I Gusti Putu Aditya Saputra)

Pengaruh Brand Image sebagai Moderasi dalam Hubungan Consumers Adoption dan Usage Intention pada …

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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Rushli Fauzan (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Muhamad Axell Gadiel)

Analisis Pengaruh Aktivitas Social Media Marketing (SMM) terhadap Customer-Brand Engagement (CBE)…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Triana Rahajeng Hadiprawoto (Penguji)) (Salsabila)

Antecedents of Halal Brand Equity: Studi tentang Sektor Halal Cosmetics pada Pelanggan Muslimah I…

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(Imam Salehudin (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Rambat Lupiyoadi (Penguji)) (Anisah Nur Afifah)

Consumer Brand Self-Expressiveness in Social Media Platform Activity of Luxury Brands and Its Imp…

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(Isfandiarni (Pembimbing/Promotor)) (Maharani Divaningtyas)

Pengaruh Social Media Marketing Elements Terhadap Consumer-Brand Engagement dan Brand Knowledge p…

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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Bintang Pramudya Sentanu)

Pengaruh Sosial Media Activities (SMA) terhadap Niat Beli pada Brand Skincare Lokal di Indonesia:…

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(T. Ezni Balqiah (Penguji)) (Imam Salehudin (Penguji)) (Auddie Indira Riyadi) (Karto Adiwi)

Analisis Pengaruh Elemen Social Media Marketing Terhadap Kesediaan Membayar Harga Premium Pada Pl…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Rambat Lupiyoadi (Penguji)) (Boaz Agra Hosea Hutapea)

The Influence of Sports Celebrity Personality of Roger Federer towards Consumer Purchase Intentio…

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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Muhammad Bayu Kusuma)

The Effect of Customer Perceived Ethicality on Brand Equity: A Study on Millennial and Gen Z Star…

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(Karto Adiwijaya (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Sisdjiatmo Kusumosuwidho (Penguji)) (Emirega Asanda)

Faktor yang Mempengaruhi Repurchase Intention Pada Kosmetik Korea Selatan yang Belum Bersertifika…

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(Liyu Adhi Kasari Sulung (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Fethin Damayanti)

Pengaruh Kredibilitas dan Kuantitas Electronic Word of Mouth (E-WOM) terhadap Intensi Pembelian O…

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(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triana Rahajeng Hadiprawoto (Penguji)) (Sabrina Nur Zatadini)

Examining the Influence of Consumer Green Psychology and Corporate Social Responsibility on Susta…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Ulian Taurin Malik (Penguji)) (Nareswari Alysha Permadi)

Analisis Bauran Promosi Lewat Media Sosial, Studi Kasus: Just Go Tour & Travel

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(Hapsari Setyowardhani (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Sri Daryanti (Penguji)) (Mario Yubileo Putra)
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