Found 94 results for your keywords: subject="Brand name"
1 2 3 4 5 Hal. Akhir

Handbook of Islamic marketing

0
(Sandikci, Ozlem) (Rice, Gillian)

Brand leadership

1
(Aaker, David A.) (Joachimsthaler, Erich)

Strategic brand management : building, measuring, and managing brand equity 5th ed

2
(Keller, Kevin Lane)

Brand relevance : making competitors irrelevant

1
(Aaker, David A.)

Strategic brand management : building, measuring, and managing brand equity 5th

2
(Keller, Kevin Lane) (Swaminathan, Vanitha)

Principles of advertising & IMC 2nd

3
(Duncan, Tom) (Thomas R.)

The 360 degree brand in Asia

2
(Blair, Mark) (Amstrong, Richard) (Murphy, Mike)

Marketing aesthetics: the strategic management of brands, identity and image

2
(Schmitt, Bernd)

Fame & Fortune How Successful Companies build winning reputations

3
(Fombrun, Charles J.)

IMC the next generation: five steps for delivering value and measuring returns using marketing co…

4
(Schultz, Don E.) (Heidi Schultz)

When should original equipment manufacturers use branded component contracts with suppliers?

1
(Ghosh, Mrinal) (John, George)

The Corporate brand: help or hindrance

1
(Dev, Chekitan S.)

Brand concept maps: a methodology for identifying brand association networks

1
(John, Deborah Roedder) (Loken, barbara) (Kim, Kyeongheui) (Monga, Alokparna Basu)

International brand-name standardization/adaptation: antecedents and consequences

1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

Brand name translation: Language constraints, product attributes, and consumer perceptions in Eas…

1
(Hong, F. C.) (Pecotich, Anthony) (Shultz, Clifford J.)

Auditory and visual brand identifiers in Chinese and English

1
(Tavassoli, Nader T.) (Han, Jin K.)

Executive insights: The impact of linguistic differences on international brand name standardizat…

1
(Francis, June N. P.) (Lam, Janet P. Y.)

The Breakaway brand: how great brands stand out

1
(Kelly, Francis J.) (Barry Silverstein)

Kellog on branding: the marketing faculty of the kellog school of management

1
(Alice M. Tybout) (Tim Calkins)

Marketing aesthetics: the strategic management of brands, identitiy, and image

2
(Schmitt, Bernd)
1 2 3 4 5 Hal. Akhir