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Hal. Akhir
Brand aid : a quick reference guide to solving your branding problems and strengthening your mark…
1
(Vanauken, Brad)
Global chaser : merek Indonesia perkasa di pentas dunia
2
(Yuswohady)
The Infinite asset : managing brands to build new value
1
(Hill, Sam) (Lederer, Chris)
Handbook of Islamic marketing
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(Sandikci, Ozlem) (Rice, Gillian)
Principles of advertising & IMC 2nd
3
(Duncan, Tom) (Thomas R.)
The 360 degree brand in Asia
2
(Blair, Mark) (Amstrong, Richard) (Murphy, Mike)
Marketing aesthetics: the strategic management of brands, identity and image
2
(Schmitt, Bernd)
Fame & Fortune How Successful Companies build winning reputations
3
(Fombrun, Charles J.)
IMC the next generation: five steps for delivering value and measuring returns using marketing co…
4
(Schultz, Don E.) (Heidi Schultz)
The Breakaway brand: how great brands stand out
1
(Kelly, Francis J.) (Barry Silverstein)
Kellog on branding: the marketing faculty of the kellog school of management
1
(Alice M. Tybout) (Tim Calkins)
Marketing aesthetics: the strategic management of brands, identitiy, and image
2
(Schmitt, Bernd)
The making of a name: the inside story of the brands we buy
1
(Rivkin, Steve) (Fraser Sutherland)
Legendary brands: unleashing the power of story telling to create a winning marketing strategy
1
(Vincent, Laurence)
Reputation marketing, building and sustaining your organization's great asset
1
(Marconi, Joe)
Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity
1
(Aaker, David A.)
Brand asset management: driving profitable growth through your brands
1
(Davis, Scott M.)
The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…
5
(John G. Freeland)
IMC: Using advertising and promotion to build brands Tom Duncan
1
(Duncan, Tom)
Strategic brand management: building, measuring, and managing brand equity
1
(Keller, Kevin Lane)
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Cases Harvard
Data Ekonomi & Bisnis
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Studi Kasus FEB UI
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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