Found 29 results for your keywords: subject="Brand personality"
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Pengaruh Perceived Product Quality, Brand Personality, dan Loyalty dalam Brand Switching Intentio…

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(Imam Salehudin (Pembimbing/Promotor)) (Adi Zakaria Afiff (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Lidya Nur Hanifati)

From "Where" to "What": Distributed Representations of Brand Associations in the Human Brain.

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(Nelson, Leif D.) (Chen, Yu) (Ping.) (Hsu, Ming.)

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

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(Bitner, Mary Jo) (Brown, Stephen W.) (Mandel, Naomi) (Sirianni, Nancy J.)

Faktor-Faktor yang Mempengaruhi Intensitas Pembelian Islamic Apparel Lokal di Kalangan Gen Z Musl…

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(Gita Gayatri (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Arga Hananto (Penguji)) (Adinda Primalis Hidayati)

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

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(Schmitt, Bernd H.) (Brakus, J. Josko) (Zarantonello, Lia)

Analisis Pengaruh Fenomena Idolatry terhadap Loyalitas Merek: Studi pada K-Pop Fan-made Goods di …

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Ignatius Heruwasto (Penguji)) (Rahel Sihombing)

Analyzing The Role Of Brand Innovativeness And Perceived Quality In Shaping Perceived Value In In…

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(Yeshika Alversia (Pembimbing/Promotor)) (Anna Amalyah Agus (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Yubitrie Mauren)

E-store Brand Personality Congruence for the Brand Uniqlo Among Gen Z in Java Island

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(Agung Nugroho (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Akila Fayola Maritza)

Pengaruh Dimensi Brand Personality pada Self Congruity dan Functional Congruity Terhadap Brand At…

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(Anna Amalyah Agus (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Eldo Steven Markus Simanjuntak)

Analisis Pengaruh Idol Worship terhadap Brand Loyalty Konsumen Penggemar Kpop Idol di Indonesia

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(Elevita Yuliati (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Triana Rahajeng Hadiprawoto (Penguji)) (Magdalena Christianti)

Peran brand heritage dan in-group word of mouth dalam mengaktivasi brand archetype dan implikasin…

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(Nursal, Adman) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Prof. Firmanzah S.E., M.M., Ph.D (Pembimbing/Promotor)) (Prof. Dr. Adi Zakaria Afiff (Penguji)) (Dr. T. Ezni Balqiah (CoPromotor)) (Harryadin Mahardika, Ph.D (Penguji)) (Dr. Putu Saroyeni Piartrini (Penguji))

Two roads to updating brand personality impresssions: trait versus evaluative inferencing

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(Johar, Gita Venkataramani) (Sengupta, Jaideep) (Aaker, Jennifer L.)

Pengaruh Kepribadian Konsumen, Kepribadian Merek, dan Kepribadian Perusahaan terhadap Preferensi …

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(Arga Hananto, S.E., M.Bus. (Pembimbing/Promotor)) (Hayati, Fauziah)

Efek moderasi tipe value pada hubungan kepribadian merek terhadap kinerja merek (Sebuah studi ten…

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(Athor Subroto (Pembimbing/Promotor)) (Arian, Novi)

Analisis Pengaruh Brand Personality, Brand Experience, Brand Trust, Brand Love, Dan Nostalgia Ter…

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(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Maulidia, Hana Herwika)

Analisis pembentukan kepribadian merek melalui aktivitas periklanan : studi deskriptif pengaruh e…

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(John Daniel Rembeth (Pembimbing/Promotor)) (Andina Ayu Mutya)

Cara membangun positive word of mouth pada online retailer : Peran brand personality, brand love …

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Meiske)

Pengaruh Brand Logo Bank Syariah Indonesia Terhadap Brand Image: Perbandingan antara Brand Person…

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(Amiluhur, Mohammad Anugerah) (Anya Safira, S.E., M.Com (Pembimbing/Promotor))

Analisis Pengaruh Halal Brand Personality dan Brand Experience terhadap Brand Prestige, Brand Tru…

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(Aisyah) (Sri Daryanti S.E, M.M. (Pembimbing/Promotor))

Pengaruh brand personality dimensions terhadap brand association dan consumer response : Studi ka…

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(Gita Gayatri (Pembimbing/Promotor)) (Dian Kahari)
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