Found 2 results for your keywords: subject="Branding decisions"

The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries

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(Volckner, Frasziska) (Melnyk, Valentyna) (Klein, Kristina)

The Effects of localisation decisions on new product superiority and performance: empirical resea…

1
(Firmanzah) (Jusmaliani)