Found 494 results for your keywords: subject="Brands"
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All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Cont…

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(Dahl, Darren W.) (Fuchs, Christoph) (Prandelli, Emanuela) (Schreier, Martin)

Perilaku Boikot Terhadap Merek Terafiliasi Israel: Faktor Penentu dan Dampak Terhadap Kesediaan M…

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(Kenny Devita Indraswari (Pembimbing/Promotor)) (Jossy Prananta Moeis (Penguji)) (Yusuf Wibisono (Penguji)) (Anna Femilia Annisagita)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

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(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Private-Label Use and Store Loyalty

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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Pengaruh Self-Expansion Terhadap Compulsive Buying dengan Peran Mediasi Brand Love, Brand Loyalty…

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(Elevita Yuliati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Arga Hananto (Penguji)) (Mohammad Reksa Pandiah)

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

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(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

The Social Influence of Brand Community: Evidence from European Car Clubs

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(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

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(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Building Brand Community

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(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

Grocery Price Setting and Quantity Surcharges

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(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

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(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

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(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

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(Wedel, Michel) (Pieters, Rik)

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

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(Ailawadi, Kusum L.) (Harlam, Bari)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

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(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

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(Kumar, Piyush)

How Country Characteristics Affect the Perceived Value of Web Sites

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(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

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(Thomson, Matthew)

Brand Dilution: When Do New Brands Hurt Existing Brands?

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(Netemeyer, Richard G.) (Pullig, Chris) (Simmons, Carolyn J.)

Brands as Signals: A Cross-Country Validation Study

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(Erdem, Tulin) (Valenzuela, Ana) (Swait, Joffre)
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