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subject="Brands"
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Hal. Akhir
Managing brand equity : capitalizing on the value of a brand
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(Aaker, David A.)
Islamic branding and marketing : creating a global islamic business
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(Temporal, Paul)
Fascinate : how to make your brand impossible to resist
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(Hogshead, Sally)
Pengaruh Dimensi Social Media Marketing Activity (SMMA) pada Sikap, Pengalaman dan Niat Pembelian…
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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Triza Mudita (Penguji)) (Adi Zakaria Afiff (Penguji)) (Nurul Rizki Utami)
The Power of Brands : Teknik mengelola Brand Equity dan strategi pengembangan merek Plus analisis…
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(Rangkuti, Freddy)
Analysis on the Effect of Social Media eWOM Information on Consumer Purchase Intention for Local …
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(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Dagna Azzahra Irianto)
Pengaruh Brand Equity, Status Consumption, Social Media Marketing, dan Brand Trust terhadap Purch…
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(Sumiyarto (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Rushli Fauzan (Penguji)) (Arthur Ferdinand Anondo)
Sustainable Fashion Purchase Intention Drivers : A Study on Local Slow-Fashion Brands in Indonesia
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(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Cecilia Claranita Pasaribu)
The Branding Trilogy: Gen Z's Values, Brand Consciousness, and Behavioral Intentions in Premium F…
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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triza Mudita (Penguji)) (Marshanda Nasya Widyarso)
Advertising and promotions : an integrated brand approach
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(Semenik, Richard J.)
Analisis Tema Social Media Marketing pada Cosmetics Brands Menggunakan Topic Modelling: Studi Kas…
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(Arga Hananto (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Arviansyah (Penguji)) (Annisafira Lintang Lestari)
Consumer Brand Self-Expressiveness in Social Media Platform Activity of Luxury Brands and Its Imp…
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(Isfandiarni (Pembimbing/Promotor)) (Maharani Divaningtyas)
Pengaruh Social Media Marketing Activities Terhadap Brand Equity pada Merek Kosmetik Lokal: Peran…
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(Elevita Yuliati (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Hapsari setyowardhani (Penguji)) (Ummu Thoybah)
The Impact of Involvement on a Brand’s Social Media Page and Its Influence on the Purchase Inte…
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(Yeshika Alversia (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Ira Iriyanty (Penguji)) (Amanda Andriana Vaharani)
Analisis Faktor-Faktor yang Mempengaruhi Niat Pembelian Sepatu Daur Ulang: Efek Moderasi Green Br…
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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Nurdin Sobari (Penguji)) (Geo Adhyatma Zenkusuma)
Dampak Brand Engagement in Self-Concept terhadap Brand Loyalty dan Positive Word-of-Mouth: Studi …
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(Rizal Edy Halim (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Elevita Yuliati (Penguji)) (Danika Krista)
Dinamika Scarcity Marketing Sebagai Pendorong Desirability Pada Produk Brand Lokal Indonesia (Stu…
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(Anna Amalyah Agus (Pembimbing/Promotor)) (Aisyah) (Yeshika Alversia (Penguji)) (Rambat Lupiyoadi (Penguji))
The effect of perceived product characteristics toward purchase intention of islamic branding pro…
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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Kusumawardhini, Siti Sarah)
The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equi…
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(Agung Nugroho (Penguji)) (Sumiyarto (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Ahmad Farhan Kusumawardhana)
Coca-Cola's new vending machine (A): pricing to capture value, or not?
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(Narayandas, Das) (King, Charles)
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PSB lt.1 - B. Penunjang
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