Found 492 results for your keywords: subject="Brands"
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The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Building Brand Community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

Grocery Price Setting and Quantity Surcharges

1
(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

1
(Wedel, Michel) (Pieters, Rik)

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

1
(Ailawadi, Kusum L.) (Harlam, Bari)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Social Influence of Brand Community: Evidence from European Car Clubs

1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

1
(Kumar, Piyush)

How Country Characteristics Affect the Perceived Value of Web Sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

1
(Thomson, Matthew)

Brand Dilution: When Do New Brands Hurt Existing Brands?

1
(Netemeyer, Richard G.) (Pullig, Chris) (Simmons, Carolyn J.)

Brands as Signals: A Cross-Country Validation Study

1
(Erdem, Tulin) (Valenzuela, Ana) (Swait, Joffre)

Sustainable Fashion Purchase Intention Drivers : A Study on Local Slow-Fashion Brands in Indonesi…

1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Cecilia Claranita Pasaribu)

The Branding Trilogy: Gen Z's Values, Brand Consciousness, and Behavioral Intentions in Premium F…

1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triza Mudita (Penguji)) (Marshanda Nasya Widyarso)

Pengaruh Social Media Marketing Activities Terhadap Brand Equity pada Merek Kosmetik Lokal: Peran…

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(Elevita Yuliati (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Hapsari setyowardhani (Penguji)) (Ummu Thoybah)

The Impact of Involvement on a Brand’s Social Media Page and Its Influence on the Purchase Inte…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Ira Iriyanty (Penguji)) (Amanda Andriana Vaharani)

Analisis Faktor-Faktor yang Mempengaruhi Niat Pembelian Sepatu Daur Ulang: Efek Moderasi Green Br…

1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Nurdin Sobari (Penguji)) (Geo Adhyatma Zenkusuma)

Consumer Brand Self-Expressiveness in Social Media Platform Activity of Luxury Brands and Its Imp…

1
(Isfandiarni (Pembimbing/Promotor)) (Maharani Divaningtyas)
1 2 3 4 5 Berikutnya Hal. Akhir