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Analisis Pengaruh Electronic Word of Mouth (E-WOM) terhadap Customer-Based Brand Equity (CBBE) St…

(Karto Adiwijaya (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Yeshika Alversia (Penguji)) (Alfiani Pramesti)

Pengaruh Brand Salience Original Series Over-the-Top (OTT) terhadap Brand Loyalty: Aplikasi Model…

(Rizal Edy Halim (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Anna Amalyah Agus (Penguji)) (Rizky Laudiansyah)