Found 6 results for your keywords: subject="Campaigns"

The Influence of humor strength and humor-message relatedness on ad memorability

1
(Cline, Thomas W.) (Kellaris, James J.)

Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

Authenticity: is it real or is it marketing? (HBR case study and commentary)

1
(Weinberger, DAvid)

The Impact of regulatory focus on adolescents' response to antismoking advertising campaigns

1
(Pechmann, Cornelia) (Zhao, Guangzhi)

Bush's brain : how Karl Rove made George W. Bush presidential / James Moore and Wayne Slater

1
(Moore, James) (Slater, Wayne)

Yogyakarta : Jendral Spoor (Operatie Kraai) versus Jendral Sudirman (Perintah Siasat no. 1) / Him…

1
(Soetanto, Himawan)