Found 18 results for your keywords: subject="Category"

Brand-Level Effects of Stockkeeping Unit Reductions

1
(Zhang, Jie) (Krishna, Aradhna)

Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry

1
(Rao, Vithala R.) (McLaughlin, Edward W.) (Miguel I. Gómez)

Changing tracks: How status affects category shifts in the Korean popular music industry

1
(Kim, Heeyon) (Heo, Yoonjeoung) (Chung, Chi) (Nien)

Fitting innovations into existing categories: Evidence from mortgage-backed securities

1
(Natalya Vinokurova)

Repositioning, audience churn, and identity ambiguity: The external costs of market repositioning

1
(Wang, Pengfei)

The Innovator's License: A Latitude to Deviate from Category Norms

1
(Barone, Michael J) (Jewell, Robert D)

What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…

1
(Pauwels, Koen) (Bezaweda, Ram)

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…

1
(Moore, William L.) (Carson, Stephen J.) (Ho) (Dac, Nga N.)

Entrepreneurial framing: How category dynamics shape the effectiveness of linguistic frames

1
(Taeuscher, Karl) (Rothe, Hannes)

Category innovation in the software industry: 1990–2002

1
(Pontikes, Elizabeth George)

Income or education? Community-level antecedents of firms' category-spanning activities

1
(Chae, Heewon)

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

1
(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)

Pengaruh Moderasi Kategori Brand pada Private-Label Produksi UMKM: Studi Faktor Store-Related Pri…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Adi Zakaria Afiff (Penguji)) (Effly Juvita Andarini)

Does Price Elasticity Vary Economic Growth? A Cross-Category Analysis

1
(Goldfarb, Avi) (Gordon, Brett R.) (Li, Yang)

Stigmatized categories and public disapproval of organizations : a mixed-methods study of the glo…

1
(Vergne, Jean) (Philippe)

Investigasi signifikansi award bisnis kategori marketing pada reputasi perusahaan dan kinerja pem…

1
(Dr. Bambang Wiharto (Penguji)) (Prof. Dr. Sofjan Assauri (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. T. Ezni Balqiah (CoPromotor)) (Rozza R, Sylvia) (Prof. Teddy Pawitra Ph.D. (CoPromotor)) (Peof. Dr. Sucherly (Penguji))

Analisis Pengaruh Brand Partnership Dalam Luxury Brand Terhadap Purchase Intention Konsumen. Stud…

1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Septiarani, Farriza)

Pengaruh logo Aku Cinta Indonesia terhadap intensi pembelian kategori produk high tech dan low te…

1
(Adi Zakaria Afiff (Pembimbing/Promotor)) (Sandhy Alief Fitriawan)