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Pengaruh Moderasi Kategori Brand pada Private-Label Produksi UMKM: Studi Faktor Store-Related Pri…
1
(Yeshika Alversia (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Adi Zakaria Afiff (Penguji)) (Effly Juvita Andarini)
Does Price Elasticity Vary Economic Growth? A Cross-Category Analysis
1
(Goldfarb, Avi) (Gordon, Brett R.) (Li, Yang)
The Innovator's License: A Latitude to Deviate from Category Norms
1
(Barone, Michael J) (Jewell, Robert D)
What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…
1
(Pauwels, Koen) (Bezaweda, Ram)
Stigmatized categories and public disapproval of organizations : a mixed-methods study of the glo…
1
(Vergne, Jean-Philippe)
The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…
1
(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga H.)
Cross-category affects of aisle and display placements: a spatial modeling approach and insights
1
(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)
Brand-level effects of stockkeeping unit reductions
1
(Zhang, Jie) (Krishna, Aradhna)
The Roles of channel-category associations and geodemographics in channel patronage
1
(Shankar, Venkatesh) (Inman, J. Jeffrey) (Ferraro, Rosellina)
Investigasi signifikansi award bisnis kategori marketing pada reputasi perusahaan dan kinerja pem…
1
(Dr. Bambang Wiharto (Penguji)) (Prof. Dr. Sofjan Assauri (Penguji)) (Dr. Rizal Edy halim (Penguji)) (Dr. Nurdin Sobari (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. T. Ezni Balqiah (CoPromotor)) (Rozza R, Sylvia) (Prof. Teddy Pawitra Ph.D. (CoPromotor)) (Peof. Dr. Sucherly (Penguji))
Analisis Pengaruh Brand Partnership Dalam Luxury Brand Terhadap Purchase Intention Konsumen. Stud…
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Septiarani, Farriza)
Pengaruh logo Aku Cinta Indonesia terhadap intensi pembelian kategori produk high tech dan low te…
1
(Adi Zakaria Afiff (Pembimbing/Promotor)) (Sandhy Alief Fitriawan)
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