Found 9 results for your keywords: subject="Celebrities"

The Differential effects of celebrity and expert endorsements on consumer risk perceptions

1
(Biswas, Dipayan) (Biswas, Abhijit) (Das, Neel)

Human brands: investigating antecedents to consumers' strong attachment to celebrities

1
(Thomson, Matthew)

Believing one's own press: the causes and consequences of CEO celebrity

1
(Hayward, Mathew L.A.) (Rindova, Violina P.)

High visibility: the making and marketing of professionals into celebrities

1
(Kotler, Philip) (Rein, Irving) (Stoller, Martin)

Pengaruh human brand identity dan branding communication terhadap brand image dan brand love sele…

1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Lubis, Mawar Winona)

Merek dan selebritas

1
(Mulyadi, Ivan)

Efek dari endorsement beberapa iklan oleh seorang selebriti terhadap sikap dan intensi pembelian …

1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Diandra Zara Aurora)

Hubungan antara pengaruh kredibilitas selebriti dan efektivitas periklanan dengan peran moderasi …

1
(Elevita Yuliati (Pembimbing/Promotor)) (Ar Ridho, Hanina)

Tete a tete

1
(Cartier-Bresson, Henri)