Includes bibliographies, index and tables
Penelitian ini membahas dan meneliti faktor-faktor yang mempengaruhi niat pembelian ulang pada platform TikTok. Untuk memahami hal tersebut, studi ini menggunakan kerangka Stimulus-Organism-Response (SOR) untuk mengevaluasi faktor-faktor yang berkaitan dengan stimulus, yakni karakteristik streamer dan persepsi nilai terhadap platform, dalam memicu organism, yakni kepuasan dan kepercayaan yang b…
Includes bibliographical references and index
Includes index
Includes bibliographies, index and maps
Includes bibliographies and index
Includes bibliographies and index
Includes bibliographies, index and tables
Includes bibliographies and index
Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it much easier for sellers to reach new customers, but as thousands of companies large and small have discovered, conducting business on them carries significant risks and costs. MSPs sometimes exploit sellers’ dependency on them in various subtle and not-so-subtle ways. They raise fees. They …
Eight of the 10 fastest companies ever to reach a $1 billion valuation are Chinese, and six of them were founded in 2014 alone. Whatever has propelled Chinese companies to the top, the metrics we use to evaluate innovation have missed it. The author argues that China today has a resource that no other country has: hundreds of millions of people who have lived through unprecedented amounts of ch…
The Economist opened 2021 with a cover story headlined “Why Retailers Everywhere Should Look to China.” It’s not hard to see why. China is both a large and a fast-growing retail market—worth about $5 trillion in 2020—and highly digitized. And the pandemic has made digital every retailer’s strategic priority. The authors draw from their research on Chinese retailers to explain five l…
Dengan pertumbuhan Internet dan teknologi selama bertahun-tahun, telah terjadi pergeseran dalam cara penjual dan pembeli yang terlibat di pasar berinteraksi. Salah satu perkembangan yang disebutkan di atas disebut streaming langsung, yang melibatkan individu yang menyiarkan video langsung atau real-time tentang apa pun yang mereka inginkan di Internet. Dalam hal ini, penjual yang menggunakan st…
Includes index
Includes bibliographies and index
Includes index
Includes index
Includes index