Business communication today 8th ed

Included bibliograhies, index and tables

Strategic organizational communication global economy 7th ed

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural contextApplies a global perspective throughout, including thoughtful consideration of non-Western forms of leaders…

Dampak Aktivitas Inovasi Kolaboratif dan Strategi Inovasi terhadap Kinerja In…

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

vii, 103 p. ; diagr. ; 30 cm

Judul Seri

-

No. Panggil

T 013/23

Madison avenue : Membangun + menciptakan merek global

Edisi

-

ISBN/ISSN

9799942705

Deskripsi Fisik

, 143 p. : ill. ; 30 cm.

Judul Seri

-

No. Panggil

Tan 658.45 Kus m

Pengantar sistem komunikasi data paket

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

004.6 Wat p

Impact of Firms' Innovation and Environmental, Social, and Governance (ESG) S…

Pertumbuhan pesat sektor telekomunikasi dan teknologi informasi secara signifikan berkontribusi terhadap perekonomian global didorong oleh inovasi yang berkelanjutan dan kemajuan teknologi. Di sisi lain, skor Environmental, Social, and Governance (ESG) berfungsi sebagai saluran utama untuk memberi informasi kepada investor tentang praktik manajemen dan kontrol ESG perusahaan, yang berpotensi me…

How (Not) To Do Spectrum Auctions: Lessons For Balancing Revenue Maximization…

Studi ini meneliti dinamika kompleks dalam lelang spektrum, dengan fokus pada upaya menyeimbangkan antara memaksimalkan pendapatan pemerintah dan perluasan Universal Broadband Access (UBA). Melalui analisis regresi Two Stage Least Squares (2SLS) pada level lelang dari 44 negara, penelitian ini mengkaji bagaimana reserve price dalam lelang mempengaruhi konsentrasi industri telekomunikasi, yang d…

Efisiensi Penggunaan Penerimaan Negara Bukan Pajak (PNBP) Sektor Telekomunikasi

Dalam rangka mengoptimalkan pelayanan publik di bidang penataan frekuensi radio kepada masyarakat, pemanfaatan sumber daya seperti pengalokasian anggaran serta ketersediaan sumber daya manusia berkualitas, harus digunakan secara tepat dan efisien. Alokasi sebagian dana PNBP pada Direktorat Jenderal Sumber Daya dan Perangkat Pos dan Informatika (Ditjen SDPPI) telah digunakan untuk mendukung pela…

The Efforts of people's Republic of China to protect its energy security in t…

Along with the shifting from a developing country to be a new emerging superpower country. China's economic growth and military development keep rising for the past decades. However, those make China really relies on energy security and turns into energy importer.

Market Reactions To The COVID-19 Pandemic: An Event Study On Telecommunicatio…

Munculnya pandemi COVID-19 menyebabkan pergeseran digitalisasi secara masif. Meningkatnya penggunaan internet secara umum memicu penetrasi internet secara global, terutama di negara-negara berkembang seperti di kawasan ASEAN. Dengan demikian, pandemi menyorot peran penting sektor TIK, khususnya telekomunikasi, dan memicu diskusi tentang sifatnya yang semakin penting di masa modern sekarang. Den…

Evaluasi Penerapan Project Execution & Managing Communications pada XYZ Impro…

Laporan magang ini bertujuan untuk mengevaluasi penerapan teori Project Execution dan Managing Communications pada XYZ Improvement Project di Bank DIDI. Proyek ini bertujuan untuk meningkatkan pengetahuan dan kompetensi frontliners dalam mengoperasikan internet banking XYZ. Internet banking XYZ diciptakan untuk menggantikan internet banking sebelumnya yaitu ABC sehingga diperlukan sosialisasi d…

Cases in advertising and communications management 3rd ed

Includes index

Pemuka pasar Indonesia, strategi komunikasi empat merek lokal

The last forty years have seen a revolution in thought in the field of Finance. The basic questions remain the same. How are real and financial assets valued? Does the market place provide the best price signals for the allocation of scarce resources? What is meant by risk and how can it be incorporated into the decision-making process? Does financing affect value? These will probably always be…

Children's recall of television ad elements

This study examined children's recall and recognition of ad content contained in the audio and video modalities of television commercials. An experiment was conducted with first and fourth graders who were exposed to a 60-second ad with a story-line format. The ad featured typical aspects of ads targeting youngsters, including animated creatures, role transformations, and loud music, among othe…

Acquisition vs. internal development as modes of market entry

An established firm can enter a new product market through acquisition or internal development. Predictions that the choice of market entry mode depends on relatedness between the new product and the firm's existing products have repeatedly failed to gain empirical support. We resolve ambiguity in prior work by developing dynamic measures of relatedness, and by making a distinction between entr…

Choice and performance of governance mechanisms: matching alliance governance…

Formal and relational governance mechanisms are used in strategic alliances to coordinate resources and mitigate the risk of opportunistic behavior. While recent work has shown that these approaches are not mutually exclusive, we understand little about when one approach is superior to the other. Using data on the governance choices and subsequent performance of alliances in the German telecomm…

Revealing returns: do rival firm share prices tell us anything about the comp…

As efficient means for reallocating assets within the economy, acquisitions affect both the acquirers and their rivals. When news of a takeover hits the market, the target firm's share price usually rises sharply while the acquiring firm's share price usually falls or remains constant. Understanding returns to rivals' shares may help understand the broader impact of and motives behind acquisiti…

CISCO sees the future

During his nearly 14 years at the helm of networking giant Cisco Systems, John Chambers has developed an uncanny ability to sense market trends long before others do. He predicted, for instance, that voice transmission would become free long before computer networks could even carry it. And Cisco was one of the first to shift from call centers to web-based customer service. Seeing the future is…

Managing Hypergrowth

The prospectus for VimpelCom's IPO on the New York Stock Exchange in 1996 forecast that more than one in 10 Russians would own a mobile phone in 2006 - in marketingspeak, a penetration rate of 14%. Today that rate is over 120%. That is what I call hypergrowth: the steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from the los…

Multicommunicating: a practice whose tme has come?

We offer the concept multicommunicating to describe overlapping conversations, an increasingly common occurrence in the technology-enriched workplace. We define multicommunicating, distinguish it from other behaviors, and develop propositions for future research. Our work extends the literature on technology-stimulated restructuring and reveals one of the opportunities provided by lean media, s…