Found 199 results for your keywords: subject="Comparative"
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Retailers' Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects

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(Miniard, Paul W.) (Barone, Michael J.) (Mohammed, Shazad Mustapha) (Alvarez, Cecilia M. O.)

Comparative Productivity: Reply

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(Bergson, Abram)

Comparative Productivity: Comment

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(Rosefielde, Steven)

International Economics 18th ed

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(Pugel, Thomas A.)

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

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(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Valuing Branded Businesses

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(Mizik, Natalie) (Jacobson, Robert)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

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(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

Managing Dynamics in a Customer Portfolio

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(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

Management lessons from the edge

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(Gulati, Ranjay)

Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"

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(Wangenheim, Florian v.) (Wubben, Markus)

The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

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(Sawyer, Alan G.) (Laran, Juliano) (Xu, Jun)

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

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(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

A Longitudinal Examination of Net Promoter and Firm Revenue Growth

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(Keiningham, Timothy L.) (Aksoy, Lerzan) (Cooli, Bruce) (Andreassen, Tor Wallin)

Consumer Response to Retailers' Use of Partially Comparative Pricing

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(Miniard, Paul W.) (Manning, Kenneth C.) (Barone, Michael J.)

Strategic human resource management in Germany: evidence of convergence to the U.S. model, the Eu…

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(Festing, Marion)

Buy-side vs. all-side analysts' earnings forecasts

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(Healy, Paul) (Groysberg, Boris) (Chapman, Craig)

Comparative governance of for-profit provision of public services: Investor-owned firms versus co…

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(Kaul, Aseem) (Jeong, Hyoju) (Luo, Jiao)

Seeing the whole: Configurational cognition and new venture resource mobilization

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(Calic, Goran) (Neville, François) (Furnari, Santi) (Chan, C. S. Richard)

Some tests of the self-interest and group-value models of procedural justice: evidence from an or…

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(Conlon, Donald E.)

Stretchwork: managing the career progression paradox in external labor markets

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(O\'Mahony, Siobhan) (Bechky, Beth A.)
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