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Ditemukan 3 dari pencarian Anda melalui kata kunci: subject="Consumer Neuroscience...
cover
Brain Responses to Movie Trailers Predict Individual Preferences for Movies a…
Boksem, Maarten A.S.Smidts, Ale.

Although much progresshas been made in relating brain activations to choice behavior, evidence that neural measures could actually be useful for predicting the success of marketing actions remains limited..Printed Journal

Edisi
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ISBN/ISSN
222437
Deskripsi Fisik
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Judul Seri
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No. Panggil
JMR5204
cover
From "Where" to "What": Distributed Representations of Brand Associations in …
Nelson, Leif D.Chen, Yu-Ping.Hsu, Ming.

Considerable attention has been given to the notion of a set of human-like characteristics associated with brands, referred to as "brand personality.".Printed Journal

Edisi
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ISBN/ISSN
222437
Deskripsi Fisik
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Judul Seri
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No. Panggil
JMR5204
cover
Consumer Neuroscience: Applications, Challenges, and Possible Solutions.
Yoon, Carolyn.Plassmann, Hilke.Venkatraman, Vinod : Huettel, Scott

The first decade of consumer neuroscience research has produced groundbreaking work in identifying the basic neural processes underlying human judgment and decision making, with the majority of such studies published in neuroscience journals and influencing models of brain function..Printed Journal

Edisi
-
ISBN/ISSN
222437
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
JMR5204