Found 5 results for your keywords: subject="Consumer advertising"

Return on investment implications for pharmaceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Consumers' processing of persuasive advertisements: an integrative framework of persuasion theories

1
(Meyers-Levy, Joan) (Malaviya, Prashant)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Direct-to-consumer advertising and drug therapy compliance

1
(Wosinska, Marta)

Analisis Pengaruh Service Quality Perception Dan Merchandise Quality Perception Terhadap Behavior…

1
(Leis Suzanawaty (Pembimbing/Promotor)) (Kawe, Gita Armelia)