Found 5 results for your keywords: subject="Consumer advertising"

Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

3
(Meyers-Levy, Joan) (Malaviya, Prashant)

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Return on investment implications for pharmeceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Direct-to-consumer advertising and drug therapy compliance

1
(Wosinska, Marta)

Analisis Pengaruh Service Quality Perception Dan Merchandise Quality Perception Terhadap Behavior…

1
(Leis Suzanawaty (Pembimbing/Promotor)) (Kawe, Gita Armelia)