Found 197 results for your keywords: subject="Consumer attitudes"
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Consumer Trust, Value, and Loyalty in Relational Exchanges

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(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)

Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Comp…

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(Bhattacharya, C.B.) (Sen, Sankar)

To Have and to Hold: The Influence of Haptic Information on Product Judgments

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(Peck, Joann) (Childers, Terry L.)

Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…

1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)

Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Cu…

1
(Netemeyer, Richard G.) (Maxham, James G., III)

Customer Knowledge Development: Antecedents and Impact on New Product Performance

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(Sharma, Sanjay) (Joshi, Ashwin W.)

The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions

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(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)

Reference Price Research: Review and Propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and…

1
(Homburg, Christian) (Furst, Andreas)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Social Influence of Brand Community: Evidence from European Car Clubs

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(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

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(Kumar, Piyush)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

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(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

1
(Thomson, Matthew)

Pengaruh Informational Determinants, Personal Determinants, dan Negative Reviews terhadap Purchas…

1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Audry Dwithabakti Tungki)

Faktor-Faktor yang Memengaruhi Niat Belanja Online: Sikap Konsumen terhadap Source Characteristic…

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(Arviansyah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Yeshika Alversia (Penguji)) (Farah Diba)

The Effects of expert and consumer endorsements on audience response

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(Wang, Alex)

An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes

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(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)

The Power of effective response and cognitive structure in product-trial attitude formation

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(Kim, Jooyoung) (Morris, Jon D.)

Responses to humorous ads

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(Zinkhan, George M.) (Zhang, Yong)
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