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Ditemukan 92 dari pencarian Anda melalui kata kunci: subject="Consumer goods"
1 2 3 4 5 Hal. Akhir
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When Data Creates Competitive Advantage
Hagiu, AndreiWright, Julian

Many executives assume that customer data can give you an unbeatable edge. The more customers you have, the more data you can gather, and that data, when analyzed, allows you to offer a better product that attracts more customers. You can then collect even more data, repeating the cycle until you eventually marginalize your competitors. But this thinking is usually wrong. Though the virtuous cy…

Edisi
January-February 2020
ISBN/ISSN
0017-8012
Deskripsi Fisik
152 p.
Judul Seri
Harvard Business Review
No. Panggil
-
cover
Analisis Intellectual Capital terhadap Kinerja Keuangan dan Sustainable Growt…
Ririen Setiati Riyanti (Pembimbing/Promotor)Permata Wulandari (Penguji)Dwi Nastiti Danarsari (Penguji)Farsiana Andini

Tujuan dari penelitian ini adalah untuk menguji apakah terdapat pengaruh Intellectual Capital (IC) terhadap kinerja keuangan dan pertumbuhan yang berkelanjutan (Sustainable Growth) pada perusahaan di sektor industri consumer goods di Indonesia selama tahun 2018 sampai dengan 2022. Metode penelitian yang digunakan adalah metode analisis regresi berganda untuk mengukur hubungan antara variabel IC…

Edisi
-
ISBN/ISSN
-
Deskripsi Fisik
xii, 89 p. : il. ; 30 cm.
Judul Seri
-
No. Panggil
T 231/24
cover
Beyond Borders: The Impact of Geopolitical Disruptions on FMCG Supply Chains …
Andrea Nabilla SupitAmbisisi Ambituuni (Pembimbing/Promotor)

Fungsi rantai pasokan telah memungkinkan perusahaan barang konsumsi yang bergerak cepat atau fast-moving consumer goods (FMCG) untuk mencapai keunggulan kompetitif. Namun, gangguan geopolitik telah memperkenalkan tantangan signifikan terhadap rantai pasokan mereka. Meskipun studi telah menunjukkan minat untuk relokasi ke Asia Tenggara guna meningkatkan ketahanan rantai pasokan atau Supply Chain…

Edisi
-
ISBN/ISSN
-
Deskripsi Fisik
57 p. : il. ; 30 cm.
Judul Seri
-
No. Panggil
S 15285
cover
Analisis Pengendalian Internal Pada Proses Pengajuan Belanja Modal (Capital E…
Indah Melati (Pembimbing/Promotor)Desi Adhariani (Penguji)Darminto (Penguji)Daffa Arkan Naufal

Laporan magang ini disusun untuk menganalisis proses pengajuan belanja modal pada PT YFJ. PT YFJ merupakan salah satu anak perusahaan dari LKD Indonesia, sebuah perusahaan Fast Moving Consumer Goods (FMCG) multinasional yang beroperasi di Indonesia. Fokus laporan magang ini adalah menganalisis sistem pengendalian internal pada proses pengajuan belanda modal pada PT YFJ. Analisis dilakukan untuk…

Edisi
-
ISBN/ISSN
-
Deskripsi Fisik
xi, 53 p. : il. ; 30 cm.
Judul Seri
-
No. Panggil
S 14763
cover
The effect of perceived product characteristics toward purchase intention of …
Sri Rahayu Hijrah Hati (Pembimbing/Promotor)Kusumawardhini, Siti Sarah

Pertumbuhan komunitas Muslim menunjukkan jumlah yang besar dibandingkan dengan populasi dunia. Selain itu, masyarakat Muslim juga ditemukan untuk menjadi target pasar yang besar bagi perusahaan consumer goods. Merek Islam atau Halal adalah salah satu konsep pemasaran untuk mencapai masyarakat Muslim di mana dasar branding Islam didasarkan pada hukum dan pedoman Islam. Melihat tren ini, peneliti…

Edisi
-
ISBN/ISSN
-
Deskripsi Fisik
xvi, 105 p. : il. ; 30 cm
Judul Seri
-
No. Panggil
T 066/16
cover
Technology convergence: when do consumers prefer converged products to dedica…
Han, Jin K.Chung, Seh WoongSohn, Yong Seok

In today's marketplace, many of the newer-generation convergence products (e.g., camera phones, all-in-one personal digital assistants) offer consumers product performance that rivals dedicated versions. With the increased availability of options, consumers now face another dilemma in their purchase consideration: Which product form should they choose - converged, dedicated, or both? This study…

Edisi
-
ISBN/ISSN
222429
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
-
cover
Art infusion: the influence of visual art on the perception and evaluation of…
Hagtvedt, HenrikPatrick, Vanessa M.

In this research, the authors investigate the phenomenon of "art infusion," in which the presence of visual art has a favorable influence on the evaluation of consumer products through a content-independent spillover of luxury perceptions. In three studies, the authors demonstrate the art infusion phenomenon in both real-world and controlled environments using a variety of stimuli in the contex…

Edisi
-
ISBN/ISSN
222437
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
-
cover
National brands, local branding: conclusions and future research opportunities
Dube, Jean-PierreBronnenberg, Bart J.Dhar, Sanjay K.

The authors respond to the comments of three experts regarding the article "Consumer Packaged Goods in the United States: National Brands, Local Branding." They summarize several general directions for further research that have emerged from this discussion. Practitioners appear to be aware of the striking geographic differences in performance that many brands face across U. S. markets. Althoug…

Edisi
-
ISBN/ISSN
222437
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
-
cover
Another reason academics and practitioners should communicate more
Lodish, Leonard M.

Bronenberg, Dhar, and Dube (2007), show that there is a large geographic variation in market shares and perceived quality levels of a large sample of "national" and "regional" brands across many consumer packaged goods categories. They demonstrate that their geographical findings are new to academics. This note shows that practitioners have been ahead of academics in this basic understanding. T…

Edisi
-
ISBN/ISSN
222437
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
-
cover
How geographic variation persists: comments on "consumer packaged goods in th…
Kruger, Michael W.

There are ample reasons for geographic variation in brand share to persist. This comment highlights intentional strategies and feedback loops. Trade promotion, advertising, coupons, and special events are likely to be differentially allocated on the basis of market position and may have different effectiveness for proportional programs. For example, the same manufacturer discount rate per case …

Edisi
-
ISBN/ISSN
222437
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
-
cover
Consumer packaged goods in the United States: national brands, local branding
Dube, Jean-PierreBronnenberg, Bart J.Dhar, Sanjay K.

The authors describe geographic patterns in the market shares of national brands using a large longitudinal scanner database that spans many consumer packaged goods (CPG) categories and US regional markets. For a typical national brand, the magnitude of the geographic variation in market shares, perceived quality levels, and degree of local dominance places in question the concept and relevance…

Edisi
-
ISBN/ISSN
222437
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
-
cover
Executive insights: The impact of linguistic differences on international bra…
Francis, June N. P.Lam, Janet P. Y.

This study investigates the brand name standardization/adaptation strategies used by consumer goods Fortune-500 companies in China and Hong Kong. The authors compare English brand names with Chinese brand names on several dimensions. The vast majority of firms localize their brand names, and transliteration of the brand name is the strategy used most often. Firms also appear to be successful in…

Edisi
-
ISBN/ISSN
1069031X
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
-
cover
The Context of dominance: an industry-driven framework for exploiting reputation
Shamsie, Jamal

In spite of the growing interest in sustainable advantages, there has been little effort by strategy researchers to investigate market dominance. In this paper, the extent of dominance by lending firms is linked to the ability to develop and exploit their reputation as a key resource. Results from a wide spectrum of consumer product markets indicate that the advantages that stem from reputation…

Edisi
-
ISBN/ISSN
1432095
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
-
cover
The Dynamic effect of innovation on market structure
Heerde, Harald J. VanManchanda, PuneetMela, Carl F.

Product innovation is endemic among consumer packaged goods firms and is an integral component of their marketing strategy. As innovations affect markets, there is a pressing need to develop market response models that can adapt to such changes. The authors' model copes with the challenges that dynamic environments entail: nonstationarity, changes in parameters over time, missing data, and cros…

Edisi
-
ISBN/ISSN
222437
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
-
cover
Estimating a stockkeeping-unit-level brand choice model that combines househo…
Chintagunta, Pradeep K.Dube, Jean-Pierre

Given the relative merits of household data to estimate the distribution of heterogeneity and store-level data to address the endogeneity problem, the authors propose an integrated estimation procedure that uses the information in both sources. The approach is structural in that it derives the likelihood for both individual and aggregate choices from an economic model of individual consumer dem…

Edisi
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ISBN/ISSN
222437
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
-
cover
Analisis faktor-faktor intra-organisasi yang mempengaruhi efektivitas key acc…
Dr. Bambang Wiharto (Penguji)Dr. Adi Zakaria Afiff (Pembimbing/Promotor)Dr. Adi Zakaria Afiff (Penguji)Dr. Rizal Edy halim (Penguji)Paramita, Nydia Verea

Key account management (KAM) merupakan konsep baru di dunia pemasaran yang berfokus pada pengelolaan pelanggan yang dinilai penting dan strategis oleh perusahaan (key accounts). Hingga saat ini, sepengetahuan peneliti belum ada penelitian ilmiah tentang topik tersebut yang meneliti pada konteks perusahaan consumer goods. Penelitian ini bertujuan untuk mengetahui pengaruh faktor-faktor intra-org…

Edisi
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ISBN/ISSN
-
Deskripsi Fisik
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Judul Seri
-
No. Panggil
MA 0844
cover
Evaluation of Aqua Reflections Strategy in Winning the Business to Business (…
Khalisha, Reisa AudreyAnna Amalyah Agus, S.E., MBA. (Pembimbing/Promotor)

.Ada Tabel

Edisi
-
ISBN/ISSN
-
Deskripsi Fisik
xii, 79 p. ; diagr. ; 30 cm
Judul Seri
-
No. Panggil
13836
cover
Evaluasi Proses Pengembangan Sistem Automasi Workflow Accounting Operations p…
Afiefah, Clarinta PramudyaDr. Ancella Anitawati Hermawan, M.B.A., CA., ACMA., CGMA (Pembimbing/Promotor)

This internship report discusses about the evaluation of the development of three new systems that will be used for automating and increase the number of workflows’ efficiency in the Accounting Operations Division at PT White, which operates in the fast moving consumer goods (FMCG) industry in Indonesia, with the production focus on food and beverages. The evaluation was done by comparing the…

Edisi
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ISBN/ISSN
-
Deskripsi Fisik
xiii, 91 p. ; diagr. ; 30 cm
Judul Seri
-
No. Panggil
13357
cover
Pengaruh Kepemimpinan Perempuan melalui Female Presence dan Female Proportion…
Viverita, S.E., M.M., Ph.D. (Pembimbing/Promotor)Widyanarko, Priska Andrina

This study aims to understand the impact of female leadership through female presence and female proportion in BOD of family businesses on firm’s financial performance of consumer goods industry in Indonesia. The study uses a sample of 71 consumer good companies listed in IDX from 2016 to 2020, which then processed using panel data regression method. The results showed that female leadership …

Edisi
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ISBN/ISSN
-
Deskripsi Fisik
xiv, 95 p. ; diagr. ; 30 cm
Judul Seri
-
No. Panggil
13290
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Evaluasi pendistribusian raskin : (studi kasus pelaksanaan di Kota Bandung)
Jossy P. Moeis (Pembimbing/Promotor)Kusmiati, Nur

Penelitian ini bertujuan untuk (1) mengkaji proses distribusi Raskin di Kota Bandung, (2) mengetahui faktor-faktor yang mempengaruhi rumah tangga menerima raskin dan mempengaruhi ketepatan sasaran penerimaan raskin (3) merumuskan rekomendasi kebijakan untuk meningkatkan efektivitas pelaksanaan program subsidi pangan. Studi dilakukan di Kota Bandung. Menggunakan data SUSENAS untuk mengetahui efe…

Edisi
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ISBN/ISSN
-
Deskripsi Fisik
xiii, 96 p. : il. ; 30 cm
Judul Seri
-
No. Panggil
T 572/15
1 2 3 4 5 Hal. Akhir