Found 18 results for your keywords: subject="Consumer psychology"

The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation

1
(Jain, Shailendra Pratap) (Mathur, Pragya) (Maheswaran, Durairaj)

Trade-off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance I…

1
(Rao, Akshay R.) (Hedgcock, William)

Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge

1
(Kirmani,, Amna) (Zhu, Rui (Juliet))

The Shopping Momentum Effect

1
(Khan, Uzma) (Huber, Joel) (Dhar, Ravi)

When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence

1
(Menon, Geeta) (Thomas, Manoj)

Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focus…

1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)

Preference Fluency in Choice

1
(Novemsky, Nathan) (Dhar, Ravi) (Simonson, Itamar) (Schwarz, Norbert)

How to Attract Customers by Giving Them the Short End of the Stick

1
(Staelin, Richard) (Lo, Alison K. C.) (Jr,, John G. Lynch)

The Effect of Partitions on Controlling Consumption (pp. 665-675)

1
(Cheema, Amar) (Soman, Dilip)

Fading Optimism in Products: Temporal Changes in Expectations about Performance

1
(Houston, Michael J.) (Monga, Ashwani)

How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudi…

1
(Dholakia, M. Utpal)

Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions

1
(Zhu, (Juliet) Rui) (Levy, Meyers) (Joan)

How Do Intentions Affect Loss Aversion?

1
(Novemsky Nathan) (Kahneman Daniel)

Three Cheers--Psychological, Theoretical, Empirical--For Loss Aversion

1
(Camerer Colin)

Pengaruh Brand Love dan Peran Mediasi Self Esteem dan Susceptibility to Normative Influences Terh…

1
(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Kristine Natalia Lumban Gaol)

The “New You” Business

1
(Pine II, B. Joseph) (Gilmore, James H.) (Bettencourt, Lance A.) (Norton, David W.)

Psikologi ekonomi dan konsumen

1
(Hartanto Brotoharojo et al (Ed.))

Pengaruh attachment style konsumen terhadap perilaku anti-brand reaction pasca pemutusan hubungan…

1
(Neshya Alexandra) (Maeyta Selli (Pembimbing/Promotor))