Found 7 results for your keywords: subject="Customer behavior"

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

1
(Gupta, Sunil) (Kamakura, Wagner) (Lu, Junxiang) (Neslin, A. Scott) (Mason, H. Charlotte)

How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudi…

1
(Dholakia, M. Utpal)

Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers

1
(Heerde, J. van Harald) (Bijmolt, H. A. Tammo)

Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity

1
(Stremersch, Stefan) (Dellaert G. C. Benedict)

Pengaruh Interaksi Personal Beauty Advisor Terhadap Positive Word-Of-Mouth dan Purchase Intention…

1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Rambat Lupiyoadi (Penguji)) (Alifia Nurbaiti Syavira)

Customer behavior analysis sebagai dasar penetapan strategi pemasaran

1
(Assauri, Sofjan)

Customer behavior analysis sebagai dasar penetapan strategi pemasaran

1
(Assauri, Sofjan)