Found 61 results for your keywords: subject="Customer relationship"
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From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

1
(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)

Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characte…

1
(Shankar, Venkatesh) (Kushwaha, Tarun)

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Acc…

1
(Homburg, Christian) (Stierl, Marcel) (Bornermann, Torsten)

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

Size and Share of Customer Wallet

1
(Mela, Carl F.) (Kamakura, Wagner A.) (Du, Rex Yuxing)

Making Sales Technology Effective

2
(Perreault, William D.) (Hunter, Gary K.)

Customer Strategy: Observations from the Trenches

1
(Rogers, Martha)

Making Customer Relationship Management Work: The Measurement and Profitable Management of Custom…

1
(Ryals, Lynette)

Reducing Adverse Selection through Customer Relationship Management

1
(Gruca, Thomas S.) (Cao, Yong)

The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Custome…

1
(Gustafsson, Anders) (Johnson, Michael D.) (Roos, Inger)

Why Do Customer Relationship Management Applications Affect Customer Satisfaction?

1
(Mithas, Sunil) (Krishnan, M.S.) (Fornell, Claes)

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

1
(Moorman, Christine) (Srinivasan, Raji)

The Role of Relational Information Processes and Technology Use in Customer Relationship Management

1
(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)

A Strategic Framework for Customer Relationship Management

1
(Payne, Adrian) (Frow, Pennie)

A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go

1
(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)

The Hidden Minefields in the Adoption of Sales Force Automation Technologies

1
(Speier, Cheri) (Venkatesh, Viswanath)

Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Re…

1
(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Prop…

1
(Simonson, Itamar)

Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda

1
(Heide, Jan B.) (Wathne, Kenneth H.)
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