Pengaruh Sosial Media Activities (SMA) terhadap Niat Beli pada Brand Skincare…

Edisi

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ISBN/ISSN

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Deskripsi Fisik

xii, 89 p. ; diagr. ; 30 cm

Judul Seri

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No. Panggil

T 034/23

Mediasi purchase engagement pada pengaruh customization, identification with …

Studi ini menggali tanggapan dari pemilik/manajer UMKM yang merupakan pelanggan dari layanan jasa profesional point-of-sales (POS) berbasis awan di Indonesia. Analisis dilakukan dengan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) untuk menguji apakah purchase engagement memediasi pengaruh customization, virtual community, dan loyalty to account manager terhadap depen…

Contingent response to self-customization procedures: implications for decisi…

Self-customization is the process by which consumers seek to customize offerings to their own preferences. In this article, the authors propose that differences in self-customization procedures potentially influence (1) the product configuration favored, (2) the degree of decision difficulty in product customization, (3) the degree of satisfaction with the customized option, and (4) the degree …

Testing the value of customization: when do customers really prefer products …

Recently, researchers have paid increasing attention to the marketing strategy of customization. A key assumption is that customized products create higher benefits for customers than standard products because they deliver a closer preference fit. The prerequisite for this effect is the ability to obtain precise information on what customers actually want. But are customers able to specify thei…

Sourcing practices and boundaries of the firm in the financial services industry

We investigate sourcing decisions related to the back-office operations of 108 processes used by financial services companies. Guided by the arguments of transaction cost economics and the resource-based and knowledge-based view of organizations, we hypothesize that service customization and volume represent two key drivers of a service company's sourcing decisions. The inherent uncertainty of …

Managing global accounts

Global account management (GAM)--which treats a multinational customer's operations as one integrated account, with coherent terms for pricing, product specifications, and service--has proliferated over the past decade. Yet according to the authors' research, only about a third of the suppliers that have offered GAM are pleased with the results. The unhappy majority may be suffering from confus…

Customizing complex products: when should the vendor take control?

Industrial-systems suppliers are often called on to offer customized solutions for individual customers. Observations of industry practices regarding customization show radically different approaches. The conceptual model examines how two technology-related factors-modularity and technological unpredictability-and two knowledge-related factors-customer knowledge and vendor's customer knowledge …

Determinants of customers' responses to customized offers: conceptual framewo…

Marketers have been challenged by proponents of individual (one-to-one) marketing to shift from focusing on market segments to making individually customized offers. Building on current knowledge regarding the construction of customers' preferences, the author examines the basic assumptions underlying individual marketing and presents a process model of customers' responses to customized offers…

E-Customization

Customized communications have the potential to reduce information overload and aid customer decisions, and the highly relevant products that result from customization can form the cornerstone of enduring customer relationships. In spite of such potential benefits, few models exist in the marketing literature to exploit the Internet's unique ability to design communications or marketing program…

Marketing mass-customized products: striking a balance between utility and co…

Increasingly, firms allow consumers to mass customize their products. In this study, the authors investigate consumers' evaluations of different mass customization configurations when they are asked to mass customize a product. For example, mass customization configurations may differ in the number of modules that can be mass customized. In the context of mass customization of personal computer…

Pengaruh customization terhadap loyalitas : studi kasus Indovision

Skripsi ini membahas tentang pengaruh dari service customization yang dilakukan oleh Televisi Berlangganan Indovision. Customization sendiri berarti memberikan service yang berbeda-beda untuk tiap konsumen sesuai dengan kebutuhan konsumen tersebut. Tujuan dari penelitian ini adalah untuk menjelaskan dampak dari customization terhadap loyalitas, perceived quality, kepercayaan, kepuasan, dan hipo…

The Study Of Service Innovation For Kartu Halo Telkomsel On Customer Loyalty

Karena layanan semakin mendorong pertumbuhan ekonomi, pengenalan layanan baru untuk memenuhi kebutuhan pelanggan menjadi isu penting bagi perusahaan telekomunikasi. Telkomsel sebagai perusahaan telekomunikasi yang memegang pangsa pasar terbesar di Indonesia, masih berjuang dengan pesaingnya, terutama dalam layanan pasca bayar yaitu Kartu Halo. Penelitian ini mencoba untuk menjawab permasalahan …