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Hal. Akhir
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
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(Bharadwaj, Sundar G.) (Robertson, Diana C.) (Tipton, Martha Myslinski)
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alt…
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(Ganesan, Shankar) (Liu, Yong) (Chen, Yubo)
The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…
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(Bhattacharya, C.B.) (Luo, Xueming)
Customer Satisfaction and Stock Returns Risk
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(Tuli, Kapil R.) (Bharadwaj, Sundar G.)
Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures
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(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)
When outside directors resign: go publicly or leave quietly?
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(Largay III, James A.) (Qiu, Xiaodong)
Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence
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(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)
Valuing Branded Businesses
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(Mizik, Natalie) (Jacobson, Robert)
the Psychology of defined-benefit pensions: when do they affect employee behavior?
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(Santora, Joseph C.) (Esposito, Mark)
Expanding the Role of Marketing: From Customer Equity to Market Capitalization
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(Kumar, V.) (Shah, Denish)
Eye of the beholder: does what is important about a job depend on who is asked?
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(Culbertson, Satoris S.) (Connell, Angela R.)
The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service…
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(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song-Oh)
Determinants of Pay Levels and Structures in Sales Organizations
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(Coughlan, Anne T.) (Iacobucci, Dawn) (Anderson, Erin) (Rouzies, Dominique)
Speaking up for customers: can sales professionals spark product innovation?
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(Wyld, David C.)
Pengaruh Value Orientation dalam Membentuk ValueThe Role of Value Orientation in Shaping Consumer…
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(Hapsari Setyowardhani (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Arga Hananto (Penguji)) (Muhammad Atras Faraby)
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Percep…
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(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)
Evaluasi Prosedur Audit Substantif atas Akun Kas dan Setara Kas pada PT TPS oleh KAP CCA = Evalua…
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(Desi Adhariani (Pembimbing/Promotor)) (Rallyati (Penguji)) (Andi Salsabila K Chaeruddin) (Handowo Dipo (Penguji))
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…
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(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)
Executive stock options: still plenty of shenanigans?
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(Wyld, David C.)
Evaluasi Prosedur Audit KAP SAM atas Akun Kas dan Setara Kas PT MAR = Evaluation of KAP SAM's Aud…
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(Siti Nurwahyuningsih Harahap (Pembimbing/Promotor)) (Ludovicus Sensi Wondabio (Penguji)) (Lufti Yulian (Penguji)) (Maria Lietania Sampoerno)
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