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Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

1
(Bharadwaj, Sundar G.) (Robertson, Diana C.) (Tipton, Martha Myslinski)

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alt…

1
(Ganesan, Shankar) (Liu, Yong) (Chen, Yubo)

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

Customer Satisfaction and Stock Returns Risk

1
(Tuli, Kapil R.) (Bharadwaj, Sundar G.)

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

1
(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

When outside directors resign: go publicly or leave quietly?

1
(Largay III, James A.) (Qiu, Xiaodong)

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

1
(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

Valuing Branded Businesses

1
(Mizik, Natalie) (Jacobson, Robert)

the Psychology of defined-benefit pensions: when do they affect employee behavior?

1
(Santora, Joseph C.) (Esposito, Mark)

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

1
(Kumar, V.) (Shah, Denish)

Eye of the beholder: does what is important about a job depend on who is asked?

1
(Culbertson, Satoris S.) (Connell, Angela R.)

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service…

1
(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song-Oh)

Determinants of Pay Levels and Structures in Sales Organizations

1
(Coughlan, Anne T.) (Iacobucci, Dawn) (Anderson, Erin) (Rouzies, Dominique)

Speaking up for customers: can sales professionals spark product innovation?

1
(Wyld, David C.)

Pengaruh Value Orientation dalam Membentuk ValueThe Role of Value Orientation in Shaping Consumer…

1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Arga Hananto (Penguji)) (Muhammad Atras Faraby)

Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Percep…

1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

Evaluasi Prosedur Audit Substantif atas Akun Kas dan Setara Kas pada PT TPS oleh KAP CCA = Evalua…

1
(Desi Adhariani (Pembimbing/Promotor)) (Rallyati (Penguji)) (Andi Salsabila K Chaeruddin) (Handowo Dipo (Penguji))

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

Executive stock options: still plenty of shenanigans?

1
(Wyld, David C.)

Evaluasi Prosedur Audit KAP SAM atas Akun Kas dan Setara Kas PT MAR = Evaluation of KAP SAM's Aud…

1
(Siti Nurwahyuningsih Harahap (Pembimbing/Promotor)) (Ludovicus Sensi Wondabio (Penguji)) (Lufti Yulian (Penguji)) (Maria Lietania Sampoerno)
1 2 3 4 5 Berikutnya Hal. Akhir
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