Market basket analysis (MBA), also known as association rule mining or affinity analysis, is a data-mining technique that originated in the field of marketing and more recently has been used effectively in other fields, such as bioinformatics, nuclear science, pharmacoepidemiology, immunology, and geophysics. The goal of MBA is to identify relationships (i.e., association rules) between groups …
Identifying the next big thing is often treated as an exercise in analyzing trends. But that’s misleading. By the time a trend is established, any opportunities it presents have probably been captured by competitors. And although a company may need to reflect trends in its business plans, that may mean catching up with rivals rather than gaining a competitive edge. To take advantage of emergi…
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For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational in today’s world of analytics. Multivariate Data Analysis ser…
Buku ini menyajikan penerapan tiga program SPSS terpilih yang dapat dipakai untuk menyajikan analisis data dalam skripsi, tesis dan disertasi, seperti di bawah ini. (1) Program Analyze/Compare Means…, yang merupakan program yang paling sederhana, akan tetapi dapat diterapkan untuk menyelesaikan disertasi, terutama opsi One-Way ANOVA-nya. Sebagai ilustrasi disajikan sebuah disertasi…
Kecenderungan penggunaan metode kualitatif dalam penelitian sosial sekarang ini semakin meningkat di masyarakat karena temuan-temuan pada studi kualitatif lebih menjawab persoalan sebenarnya daripada sekadar angka-angka. Dalam beberapa studi ilmu sosial, seperti ekonomi, mulai dilihat bahwa angka-angka yang diperoleh dalam studi tersebut belum menjawab persoalan yang sebenarnya, misalnya dalam …
Buku 36 Jam Belajar Komputer Analisis data statistic dengan SPSS 14 merupakan buku pembelajaran yang disusun secara sistematis. Penyajian materinya menggunakan modul-modul praktis sehingga diharapkan dapat mempermudah pembaca memahamidan menguasai teknikteknik analisis statistic sampai pada contoh-contoh penerapannya.
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Data merupakan komponen penting dalam suatu penelitian kualitatif. Namun, data hanya akan menjadi sekumpulan data tanpa arti, bila tidak dianalisa dengan baik. Di sinilah letak pentingnya buku ini. Buku ini membahas tentang beberapa model analisis data kualitatif yang didasarkan pada analisa Bogdan & Biklen, Miles & Hubermann, Strauss & Corbin, Spradley dan analisis isi oleh Philipp Mayring. Pe…
Penelitian ini bertujuan untuk membantu UMKM A dalam menentukan jenis produk yang dapat diproduksi kembali dari 4 kategori produk yang dimilikinya, yaitu Tenun Songket, Bordir Karancang, Sulaman Tangan, dan Batik, dengan menggunakan algoritma decision tree. UMKM A telah mengubah strategi produksinya akibat pandemi COVID-19 lalu, fokus pada produksi berbasis pesanan tanpa menyimpan stok barang y…
Indonesia telah mulai menetapkan kebijakan dan program untuk mengurangi prevalensi stunting dalam satu dekade terakhir. Dengan menurunkan prevalensi stunting, pemerintah telah memangkas dampak jangka pendek dan jangka panjang dari stunting. Belanja kesehatan pemerintah di tingkat daerah juga merupakan bagian dari belanja pemerintah daerah yang bertujuan untuk mengatasi masalah kesehatan. Peneli…
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Since the beginning of the 1990s, the disparity of income per capita across regions in Indonesia has become a crucial topic. From then onwards, regions that fell behind started showing their dissatisfaction with the central government, demanding larger income transfers and greater authority in constructing their development plans. Rapid political change finally took place a few years after the …
This paper complements a recent study by Ramos-Rodriguez and Ruiz-Navarro (2004) that investigated the intellectual structure of the strategic management field through co-citation analysis. By using authors as the units of analysis and incorporating all the citations that are included in the Science Citation Index and the Social Science Citation Index, we trace the evolution of the intellectual…
Methodological fit is an implicitly valued attribute of high-quality field research in organizations that receives little explicit attention in the management literature. Fit refers to internal consistency among elements of a research project - research question, prior work, research design, and theoretical contribution. We introduce a contingency framework that relates prior work - the state o…
The extant literature on retail category pricing optimization concentrates on grocery retailing. In contrast, this article focuses on the problem of determining profit-improving, store-level prices of failure-related "hard-part" product categories at a US specialty automotive part retailer with 3400 stores. Using two years of weekly sales histories from 800 stores, the authors develop store-lev…
Structural equation modeling (SEM) is a powerful, yet complex, analytical technique. The use of SEM to examine strategic management phenomena has increased dramatically in recent years, suggesting that a critical evaluation of the technique's implementation is needed. We compared the use of SEM in 92 strategic management studies published in nine prominent journals from 1984 to 2002 to guidelin…
Obesity threatened, and we've had to consider putting the book on a diet. We've added only'one chapter this time around, Multilevel Linear Modeling (Chapter 15). and some spiffy new techniques for dealing with missing data (in Chapter 4). Otherwise, we've mostly streamlined and said goodbye to some old friends. We've forsaken the Time-Series Analysis chapter in the text, but you'll be able to d…
Multivariate analysis techniques are popular because they enable organizations to create knowledge and thereby improve their decision making. Multivariate analysis refers to all statistical techniques that simultaneously analyze multiple measurements on individuals or objects under investigation. Thus, any simultaneous analysis of more than two variables can be loosely considered multivariate a…