Found 33 results for your keywords: subject="Differentiation"
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On Brands and Word of Mouth

1
(Lovett, Mitchell J.) (Peres, Renana. Shachar, Ron.)

Product digitization and differentiation strategy change: Evidence from the book publishing industry

1
(Wang, Richard D.) (Miller, Cameron D.)

The cue-ball effect: How an advantaged firm's closer competitors can propagate the impact of its …

1
(Makadok, Richard) (Balasubramanian, Natarajan) (Chiu, Wan-Ting)

Positioning for optimal distinctiveness: How firms manage competitive and institutional pressures…

1
(Tan, Justin) (Su, Jingqin) (Gao, Xin)

Corporate social counterpositioning: How attributes of social issues influence competitive response

1
(Kaul, Aseem) (Mohliver, Aharon) (Crilly, Donal)

Does imitation increase or decrease demand for an original product? Understanding the opposing ef…

1
(Miric, Milan) (Yilmaz, Erdem Dogukan) (Naumovska, Ivana)

Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and…

1
(Vroom, Govert) (McCann, Brian T.) (Angeren, Joey) (Podoynitsyna, Ksenia) (Langerak, Fred)

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performan…

1
(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)

Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

1
(Ziamou, Paschalina) (Ratneshwar, S.)

Product Complements and Substitutes in the Real World: The Relevance of "Other Products"

1
(Shocker, Allan D.) (Bayus, Barry L.) (Kim, Namwoon)

Service clues and customer assessment of the service experience: lessons from marketing

1
(Berry, Leonard L.) (Wall, Eileen A.) (Carbone, Lewis P.)

Does It pay to be green? a systematic overview

1
(Ambec, Stefan) (Lanoie, Paul)

Bridging micro and macro domains: workforce differentiation and strategic human resource management

1
(Huselid, Mark A.) (Becker, Brian E.)

Entrepreneurship Orientation and Big Data Usage Effect on The Organizational Performance in Small…

1
(Lily Sudhartio (Pembimbing/Promotor)) (Ruslan Prijadi (Penguji)) (Elok Savitri Pusparini (Penguji)) (Meishelle Adriani Young)

On the measurement of competitive strategy: evidence from a large multiproduct u.s. firm

1
(Nayyar, Praveen R.)

Differentiation within an organizational population: additional evidence from the wine industry

1
(Swaminathan, Anand) (Delacroix, Jacques)

A Practical guide to combining products and services

1
(Berry, Leonard L.) (Shankar, Venkatesh) (Dotzel, Thomas)

Do Switching costs make markets less competitive?

1
(Dube, Jean-Pierre) (Rossi, Peter E.) (Hitsch, Gunter J.)

Performance effects of imitative entry

1
(Ethiraj, Sendil K.) (Zhu, David H.)

The Financial value impact of perceptual brand attributes

1
(Mizik, Natalie) (Jacobson, Robert)
1 2 Berikutnya Hal. Akhir