Entrepreneurship Orientation and Big Data Usage Effect on The Organizational …

Edisi

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ISBN/ISSN

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Deskripsi Fisik

xiii, 125 p. : il. ; 30 cm.

Judul Seri

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No. Panggil

T 128/24

On Bramnds and World of Mouth

Brands and worth of mouth (WOM) are cornerstones of the marketing field, and yet their relationship has received relatively little attention..Printed Journal

A Practical guide to combining products and services

Most firms are trying to combine products and services into innovative offerings in an effort to boost revenue and profit streams and balance cash flows. These hybrid solutions can help companies attract new customers and increase demand among existing ones by offering them superior value. Such offerings are commonplace - think Apple (the iPod product combined with the iTunes service). While th…

Do Switching costs make markets less competitive?

The conventional wisdom in economic theory holds that switching costs make markets less competitive. This article challenges this claim. The authors formulate an empirically realistic model of dynamic price competition that allows for differentiated products and imperfect lock-in. They calibrate this model with data from frequently purchased packaged goods markets. These data are ideal in the s…

Performance effects of imitative entry

This article examines how waiting to imitate a product affects the performance of the imitator compared to the innovator. Specifically, we address two research questions. Under what conditions does imitation erode the advantage of the innovator? What strategies of imitators help overcome the innovator's advantage? Our main argument is that the increasing availability of information on the innov…

The Financial value impact of perceptual brand attributes

The authors assess which brand asset metrics provide incremental information content to accounting performance measures in explaining stock return. The analysis focuses on the five "pillars" (i.e., central brand attributes) that form the basis for the newly updated Young & Rubicam Brand Asset Valuator model: differentiation, relevance, esteem, knowledge, and energy. Analysis shows that perceive…

Consumer perceptions of product variants positioned on atypical attributes

How consumers perceive new product variants that are positioned on atypical attributes is discussed. The joint effects of 3 factors - brand familiarity, retail shelf display, and consumer goal orientation - are investigated. The study focuses on snack foods positioned on the atypical attribute of low fat. There are 3 main findings: 1. Although high - vs. low - brand familiarity causes relativel…

Product complements and substitutes in the real world: the relevance of "othe…

In the real world, buyer demand for a product can depend directly and indirectly on the marketing efforts of "other products" in different categories. This article offers a behavioral rationale for the existence of the effects of "other products'" marketing efforts and proposes a taxonomy of possible intercategory relationships. The discussion identifies several promising new research direction…

Innovations in product functionality: when and why are explicit comparisons e…

The authors investigate the effects of explicit comparisons in differentiating innovations that offer new functionalities to the consumer. Although marketing communications commonly employ explicit comparisons in launching new product functionalities, the authors suggest that such comparisons are not always helpful. The authors show that an explicit comparison of a new functionality with an exi…

Market orientation and alternative strategic orientations: a longitudinal ass…

Although the merits of maintaining a market orientation have been extensively discussed in the literature, studies examining the empirical link between market orientation and performance have shown mixed results. This study explores the relative performance effects of various dimensions of market orientation using a longitudinal approach based on letters to shareholders in corporate annual repo…

Corporate social responsibility and financial performance: correlation or mis…

Researchers have reported a positive, negative, and neutral impact of corporate social responsibility (CSR) on financial performance. This inconsistency may be due to flawed empirical analysis. In this paper, we demonstrate a particular flaw in existing econometric studies of the relationship between social and financial performance. These studies estimate the effect of CSR by regressing firm p…

Perilaku pricing to market dan dampaknya terhadap harga exspor produk industr…

Studi ini menganalisa perilaku pricing dari eksportir produk industri Indonesia berdasarkan heterogenitas pasar dengan mengestimasi derajat Exchange Rate Pass Through (ERPT) dari harga ekspor produk industri Indonesia (pada level 4 digit klasifikasi Harmonized System) terhadap 3 negara mitra dagang utamanya dalam menghadapi fluktuasi nilai tukar pada periode 2005-2014. Dilakukan estimasi model …

Matching strategy and owner managers' characteristic on small-medium enterprises

Usaha Kecil Menengah (UKM) sejatinya secara konsisten berkontribusi banyak terhadap perekonomian sebuah negara. UKM menciptakan lapangan pekerjaan, meningkatkan angka produktivitas, ekspor, inovasi dan kewirausahawan. Salah satu strategi yang menjadi pilihan kebanyakan UKM adalah strategi diferensiasi, yang dicirikan dengan produk yang unik dan sulit uantuk ditiru oleh pesaing, sehingga pelangg…

Pengaruh struktural diferentation dan contextual integration terhadap organiz…

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Perilaku Pricing To Market Dan Dampaknya Terhadap Harga Ekspor Produk Industr…

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Matching strategy and owner-managers' characteristic on small- medium enterpr…

Usaha Kecil-Mengengah (UKM) sejatinya secara konsisten berkontribusi banyak terhadap perekonomian sebuah negara. UKM menciptakan lapangan pekerjaan, meningkatkan angka produktivitas, ekspor, inovasi dan kewirausahaan. Salah satu strategi yang menjadi pilihan kebanyakan UKM adalah strategi diferensiasi, yang dicirikan dengan produk yang unik yang sulit untuk ditiru oleh pesaing, sehingga pelangg…

Developing Differentiation Strategy For Micro Enterprise Specializing In Fash…

Tesis ini membahas tentang business coaching dilakukan oleh penulis dan Prefere, UKM yang menjual produk fashon seperti kaus kaki, manset, gamis dan jilbab. Tujuan dari skripsi ini adalah untuk membangun strategi sehingga Prefere dapat memenangkan persaingan di pasar Instagram. Data yang dikumpulkan dengan menggunakan metode wawancara. Selanjutnya, jenis wawancara yang digunakan adalah wawancar…

Analisis strategi diferensiasi untuk mencapai keunggulan kompetitif pada usah…

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Business plan mendirikan dan mengembangkan toko ritel fashion di Manado

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Product Differentiation as a source of comparative advantage ?

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