Analisis Pengaruh Karakteristik Mythia Batford terhadap Purchase Intention Pe…

Penelitian ini bertujuan untuk menganalisis pengaruh karakteristik Mythia Batford terhadap niat pembelian produk kolaborasi dalam konteks live-streaming commerce di YouTube. Karakteristik yang diteliti meliputi likeability, animacy, dan responsiveness, yang dimediasi oleh social presence dan telepresence untuk memengaruhi niat beli penonton. Penelitian ini menggunakan pendekatan kuantitatif den…

Digital marketing analytics : in theory and in practice 3rd ed

From Kevin Hartman, Associate Professor of Marketing at the University of Notre Dame's Mendoza College of Business, CEO & Founder of Nore Analytics, and former Chief Analytics Strategist at Google, comes an essential guide for anyone seeking to collect, analyze, and visualize data in today's digital world. Even if you know nothing about digital marketing analytics, digital marketing analytic…

Rebranding Melalui Digital Marketing serta Pembuatan Sistem Membership Guna M…

Pandemi Covid-19 telah memukul berbagai sektor termasuk industri tekstil, di mana harga bahan baku mengalami lonjakan signifikan di tengah penurunan jumlah permintaan. Salah satu perusahaan terdampak adalah Malabis, sebuah konfeksi yang berdiri tahun 2015 di Tangerang Selatan. Model bisnis B2B perusahaan ini hanya dikenalkan dari mulut ke kuping dan bertumbuh secara organik sesuai konsep word o…

Penerapan E-Marketing dalam Business to Business Digital Agency (Studi Kasus:…

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xi, 63 p. ; diagr. ; 30 cm

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T 092/23

Penerapan Business Coaching untuk Meningkatkan Pangsa Pasar CV Berkah Bersama…

Penelitian ini mengkaji model bisnis Usaha Mikro, Kecil dan Menengah (UMKM) dalam meningkatkan akses pasar melalui e-commerce dengan tujuan untuk memperluas segmen pelanggan. Peran signifikan UMKM dalam menyerap tenaga kerja dan berkontribusi terhadap pendapatan domestik bruto (PDB) dihadapkan pada tantangan penyesuaian tren konsumen dalam memperoleh barang atau jasa yang bergeser dari “lurin…

Evaluation Of Digital Media Strategies Implementation For Seasonal Marketing:…

Dunia pemasaran yang dinamis menuntut tim dengan pengetahuan pemasaran digital yang kuat. Laporan magang ini mengkaji penggunaan kerangka AIDA (Attention, Interest, Desire, Action) dan AISAS (Action, Interest, Search, Action, Share) untuk mengevaluasi taktik media dalam kampanye pemasaran musiman. Penulis memperoleh pengalaman praktis dalam memberikan masukan pada taktik media untuk mempromosik…

Faktor yang Memengaruhi Penggunaan Iklan Facebook dan Dampaknya terhadap Perf…

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xiv, 83 p. ; 30 cm

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T133/22

Analysis of Instagram Content as Social Media Marketing Strategy to Increase …

Laporan magang ini bertujuan untuk menganalisis strategi pemasaran media sosial yang diterapkan oleh perusahaan ritel PT MAP Aktif Adiperkasa Tbk untuk meningkatkan kesadaran merek bagi merek Crocs di Indonesia. Laporan ini berfokus pada studi berbagai jenis konten dan strategi Crocs Indonesia di Instagram, termasuk konten regional, interaktif, dan kolaborasi dengan influencer. Dengan menganali…

Pengaruh Digital Marketing terhadap Attitude toward Digital Marketing dan Pur…

This research aims to determine the impact of digital marketing which consist of search engine advertising, content marketing, social media and e-mail marketing on attitude toward digital marketing and purchase intention and moderating effect of brand awareness, the next goal is to find out which digital channels marketing has the most influence on building consumer attitude and intention. Data…

From Social to Sale: The Effects of Firm-Generated Content in Social Media on…

Given the unprecedented reach of social media, firms are increasingly relying on it as a channel for marketing communication. The objective of this study is to examine the effect of firm-generated content (FGC) in social media on three key customer metrics: spending, cross-buying, and customer profitability. The authors further investigate the synergistic effects of FGC with television advertis…

Marketing in Computer-Mediated Environments: Research Synthesis and New Direc…

Although an extensive body of research has emerged on marketing in computer-mediated environments (CMEs), the literature remains fragmented. As a result, insights and findings have accumulated without an overarching framework that provides structure and guidance to the rapidly-growing literature. We believe this is detrimental to long-term knowledge development in this area. To address this iss…

Digital Marketing Analytics : In Theory And In Practice

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Faktor - Faktor yang Memengaruhi Loyalitas Pengikut seorang Influencer di Ins…

This study aims to find out how followers are loyal to influencers by reviewing the role of Interactivity on Authenticity, Brand Trust, and Emotional Attachment in building Loyalty. The samples studied were those who had followed influencers on Instagram for at least three months, who were domiciled in Indonesia and aged 18-34 years. The number of respondents who were collected in this study we…

Digital Marketing Zakat: Analisis Faktor yang Mempengaruhi Intensi Masyarakat…

During the COVID-19 pandemic, there was a general increase in the number of donations assisted by digitizing philanthropic services. Zakat, one of the Islamic philanthropy instruments with huge potential, can maximize its potential by increasing digital or online zakat payment. However, zakat collection through digital or online payment methods is still lacking. The purpose of this study is to …

Pengaruh Information Privacy Concerns, Uses & Gratification, dan Self-Disclos…

This study tries to analyze marketing ethics which consists information privacy concerns, uses & gratification, and self-disclosure by examining Communication Privacy Management theory on marketers’ activities that stimulate marketing comfort. This research was conducted in relation to the transition from conventional-based marketing to digital-based marketing has experienced a significant en…

Digital Marketing Zakat: Analisis Faktor yang Mempengaruhi Intensi Masyarakat…

During the COVID-19 pandemic, there was a general increase in the number of donations assisted by digitizing philanthropic services. Zakat, one of the Islamic philanthropy instruments with huge potential, can maximize its potential by increasing digital or online zakat payment. However, zakat collection through digital or online payment methods is still lacking. The purpose of this study is to …

Implementasi search engine optimization (SEO) dan analisis kelayakan investas…

Kecenderungan konsumen mencari informasi dan referensi melalui internet membuat pembelian produk bergeser ke era digital. Pengembangan bisnis Ryzn Embroidery dengan menggunakan strategi digital marketing perlu dilakukan dikarenakan 100% penjualan saat ini berasal dari customer yang menemukan Ryzn Embroidery melalui websitenya sehingga dibutuhkan strategi digital marketing melalui search engine …

The Influence of Digital Marketing in Forming Brand Image and Its Impact on P…

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Digitalisasi Pengembangan Produk Pasar Dan Rebranding Pada UMKM Sahrul Garmen

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Perbandingan Pengaruh Konten Media Sosial Pada Awareness

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