How Direct-to-Consumer Brands Can Continue to Grow

Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how they serve their unique customer communities across a start-to-finish purchase journey. The best of them have parlayed that ability…

The Importance of modeling temporal dependence of timing and quantity in dire…

The analysis of customer value in direct marketing typically combines customer timing and quantity data into a single statistic that is used to compute lifetime values, rank-order customers for differential action, and identify prospects for cross-selling. However, current models assume that purchase timing and quantity decisions are independently realized (i.e., uncorrelated) over time given i…

A Direct approach to predicting discretized response intarget marketing

A problem that occurs frequently in direct marketing is the prediction of the value of a discretizing function of a response variable. For example, to target consumers for a coupon mailing, a retail chain may want to predict whether a prospective customer?s grocery expenditures exceed a predetermined threshold. The current approach to this prediction problem is to model the response variable an…

Marketing communications management: concepts and theories, cases and practices

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SURE-fire direct response marketing: generating business-to-business sales le…

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Analisis faktor-faktor yang mempengaruhi kinerja telemarketing sebagai bagian…

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Pengembangan Model Bisnis PT Tidar Motor: Perspektif Pemasaran

Tesis ini membahas mengenai kegiatan business coaching pada PT Tidar Motor yaitu sebuah UKM yang bergerak dibidang layanan jasa otomotif yang berlokasi di Cibubur. Tidar Motor melayani berbagai macam jenis layanan jasa otomotif, dua diantaranya adalah body repair dan engine repair dan saat ini sedang fokus pada peningkatan jumlah pelanggan umum dan instansi. Kegiatan promosi yang terbatas dan t…

Pengelolaan overstock dan pembuatan standard operation procedure (SOP) direct…

PT Asta Kriya merupakan salah satu UMKM di Indonesia yang memproduksi lebih dari 200 jenis suvenir dan kerajinan tangan khas Indonesia. PT Asta Kriya memiliki omzet senilai 1.4 miliar per tahun dan menjalankan bisnisnya dengan bermitra dengan beberapa pengrajin pilihan dari berbagai kota seperti Solo, Jogjakarta, Bandung, dan Surabaya. Berdasarkan pengumpulan data oleh peneliti secara kualitati…

Wah direct marketing

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One billion dollars of influence the direct marketing of politics R. Kenneth …

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Le marketing direct au groupe DMC-GIE, France diajukan oleh Arlansyah Rusli

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Successful direct marketing methods Bob Stone and Ron Jacobs

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