Found 4288 results for your keywords: subject="E-marketing"
1 2 3 4 5 Berikutnya Hal. Akhir

Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior

1
(Menon, Geeta) (Ramanathan, Suresh)

Deferring versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Tim…

1
(Malkoc, Selin A.) (Zauberman, Gal)

Can "Low-Fat" Nutrition Labels Lead to Obesity?

1
(Chandon, Pierre) (Wansink, Brian)

Optimal Pricing Strategies for an Automotive Aftermarket Retailer

1
(Gopalakrishna, Srinath) (Mantrala, Murali K.) (Kaul, Rajeeve) (Stam, Antonie) (Seetharaman, P. B.)

The Role of Relational Embeddedness in Retail Buyers' Selection of New Products

1
(Kaufman, Peter) (Jayachandran, Satish) (Rose, Randall L.)

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

1
(Gopalakrishna, Srinath) (Chatterjee, Rabikar) (Smith, Timothy M.)

The Short- and Long-Term Impact of an Assortment Reduction on Category Sales

1
(Verhoef, Peter C.) (Fok, Dennis) (Sloot,, Laurens M.)

Analisis Peran Influencer Interactivity dalam Membangun Brand Equity Influencer pada Industri Par…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Anansya Ralia)

Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Coll…

1
(McAlister, Leigh)

From Invention to Innovation: Conversion Ability in Product Development

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(Narasimhan, Om) (Chandy, Rajesh) (Hopstaken, Brigitte) (Prabhu, Jaideep)

The Periodicity of Pricing

1
(Boulding, William) (Bronnenberg, J. Bart) (Mela, F. Carl)

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

1
(Fok, Dennis) (Horvath, Csilla) (Paap, Richard) (Franses, Hans Philip)

An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data

1
(Baumgartner, Hans) (Steenkamp, Benedict E. JanM.)

Models for Heterogeneous Variable Selection

1
(Gilbride, J. Timothy) (Allenby, M. Greg) (Brazell, D. Jeff)

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments

1
(Aaker, L. Jennifer) (Briley, A. Donnel)

Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic E…

1
(Raghunathan, Rajagopal) (Corfman, Kim)

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?

1
(Roehm, L. Michelle) (Tybout, M. Alice)

The Effect of Word of Mouth on Sales: Online Book Reviews

1
(Mayzlin, Dina) (Chevalier, A. Judith)

How "Psychological" Should Economic and Marketing Models Be?

1
(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)

Things That Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing

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(Johnson, J. Eric)
1 2 3 4 5 Berikutnya Hal. Akhir