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Hal. Akhir
The Innovator's License: A Latitude to Deviate from Category Norms
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(Barone, Michael J) (Jewell, Robert D)
What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions D…
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(Pauwels, Koen) (Bezaweda, Ram)
The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…
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(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga N.)
Multilateral Negotiations for Rescheduling Developing Country Debt: A Bargaining-Theoretic Framework
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(Rogoff, Kenneth) (Bulow, Jeremy)
Trade Negotiations and Developing Countries in the Asian and Pacific Region
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(Kihwan, Kim)
Striking for a Bargain Between Two Completely Informed Agents
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(Fernandez, Raquel) (Glazer, Jacob)
Entrepreneurial framing: How category dynamics shape the effectiveness of linguistic frames
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(Taeuscher, Karl) (Rothe, Hannes)
Categories and narratives as sources of distinctiveness: Cultural entrepreneurship within and acr…
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(Lounsbury, Michael) (Taeuscher, Karl) (Zhao, Eric Yanfei)
Category innovation in the software industry: 1990–2002
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(Pontikes, Elizabeth George)
Achieving cultural resonance: Four strategies toward rallying support for entrepreneurial endeavors
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(Soubliere, Jean-Francois) (Lockwood, Christi)
Income or education? Community-level antecedents of firms' category-spanning activities
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(Chae, Heewon)
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
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(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)
Pengaruh Social Media terhadap Altruistic dan Egoistic Motivation Serta Green Purchase Intention …
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(Imam Salehudin (Penguji)) (Melia Retno Astrini (Pembimbing/Promotor)) (Riffely Dewi Astuti (Penguji)) (Kristina Damayanti Br P Nainggolan)
Pengaruh Upward Social Comparison Dan Boredom Terhadap Job Performance Dengan Ego Depletion Sebag…
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(Aryana Satrya (Pembimbing/Promotor)) (Fanny Martdianty (Penguji)) (Imbuh Sulistyarini (Penguji)) (Tarissa Sara Shevani)
Tapping the subjective values present in negotiations: face, feelings, and friendships
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(Muir, Clive)
Temporary help agencies and the making of a new employment practice
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(Smith, Vicki) (Neuwirth, Esther B.)
Analisis Peran Social Media Marketing dalam Mempengaruhi Motivasi Altruistic dan Egoistic Konsume…
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(Elevita Yuliati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Arga Hananto (Penguji)) (Tatyana Putri Hadi)
Repositioning, audience churn, and identity ambiguity: The external costs of market repositioning
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(Pengfei Wang)
Kingdom or fandom? YouTube and the changing role of gatekeeping in digital cultural markets
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(Malik, Sumeet) (Rathee, Chandrika) (Alexy, Oliver) (Wang, Taiyuan)
Auctions versus Negotiations: The Role of the Payment Structure
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(Hoffman, Florian) (Vladimirov, Vladimir)
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